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• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

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  April 9, 2018 | Susan Wu

  While retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue...

• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (US)

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  October 7, 2016 | Susan Wu

  2015 was a pivotal year for mobile commerce in the US. Smartphones are clearly driving the growth, while tablets are stagnating. Roughly 85% of the American online population owns a smartphone, and...

• Report The Impact Of Mobile Devices On US Retail

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  January 5, 2015 | Susan Wu

  Mobile devices, both smartphones and tablets, have changed the way consumers shop. This slide deck, originally presented at Forrester's Forum For eBusiness And Channel Strategy Professionals in...

• Report Younger US Shoppers Use The Mobile Channel Differently Than Older Shoppers

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  June 25, 2014 | Susan Wu

  Forrester recently released its mobile phone and tablet commerce forecast for the US, which illustrates the transition from the PC to smartphone and tablet online retail market. While the overall...

• Report Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)

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  March 25, 2014 | Susan Wu

  2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with...