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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Forrester Readiness Index Framework
February 12, 2020
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Report Forrester Analytics: Online Fashion Retail Forecast, 2017 To 2022 (Global)
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November 9, 2018 | Satish MeenaWith one-quarter of clothing and footwear (fashion) retail sales happening online — and still rapidly changing — brick-and-mortar and eCommerce retailers are vying for shoppers' attention and...
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Report Forrester Analytics: Online Retail Forecast, 2017 To 2022 (Eastern Europe)
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May 23, 2018 | Michael O'GradyEastern Europe is one of the fastest-growing retail and eCommerce markets in the world. Income growth and increasing consumer confidence help drive retail and eCommerce sales in this region....
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Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)
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May 14, 2018 | Satish MeenaWe expect that Latin American economies will continue to expand in 2018 after entering into an upward growth trend in 2017. Online retail in Latin America will grow at a compound annual growth rate...
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Report Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America)
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November 15, 2016 | Satish MeenaA challenging macroeconomic environment in the Latin American countries of Argentina, Brazil, and Mexico is directly affecting consumer spending on online retail. We expect the Latin American...
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Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)
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August 3, 2016 | Michael O'GradyOur update to the online retail sales forecast in Western Europe increased online sales growth in 2016 by three percentage points for Italy and two percentage points for the Netherlands based on...
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Webinar Global Trends In Cross-Border Retail Commerce
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This webinar presents an overview of the trends of cross-border commerce, including the demographics of an online cross-border shopper, what consumers are buying cross-border, the size of the...
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Report Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)
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April 13, 2016 | Michael O'GradyOur web-influenced forecast helps retailers understand how consumers research online but buy offline. By 2021, the web will influence 46% of offline sales. Web-influenced sales will grow at a...
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Report Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Europe)
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April 4, 2016 | Michael O'GradyPart of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought cross-border...
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Report eCommerce Sales Of €9.4 Billion In 2015 Make Russia The Fourth Largest Market In Europe
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March 22, 2016 | Michael O'GradyeCommerce sales of €9.4 billion in 2015 make Russia the fourth largest and fastest growing eCommerce market in Europe. Despite the turbulence of the Russian economy in 2015, eCommerce growth will...
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Report Forrester Research Luxury Goods Forecast, 2015 To 2020 (China)
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February 10, 2016 | Shaurya PriyaThis forecast sizes spending in online luxury retail by Chinese online consumers. It examines growth in the overall Chinese online luxury retail market, and we also look at growth in seven main...
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Report Forrester Readiness Index: eCommerce, 2015
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February 4, 2016 | Vishal VarshneyThe Forrester Readiness Index (FRI) for eCommerce assesses 25 variables that give insights into 55 global markets. While there is no universal tool for selecting expansion opportunities, the...
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Report Forrester Research Online Retail Forecast, 2015 To 2020 (Russia And Poland)
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January 25, 2016 | Michael O'GradyRussia is the largest retail market in Europe, with €501 billion in sales in 2014. However, Russia’s economy has undergone a dramatic change over the past year with the decline in world oil prices...
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Report Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)
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January 25, 2016 | Satish MeenaWe expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3% over the...
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Report Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update
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January 7, 2016 | Michael O'GradyThe Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales...
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Report Forrester Research Online Retail Forecast, 2015 To 2020 (US), Q4 2015 Update
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January 6, 2016 | Susan WuIn this Q4 update to the online retail sales forecast for the US, Forrester has increased its online sales penetration projections for 2020 by half a percentage point based on sales data. Despite...
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Report Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)
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September 16, 2015 | Susan WuWeb influence is the degree to which the Internet influences offline retail sales. This forecast highlights the effects of retailers’ cross-channel selling efforts. By 2020, we expect 42% of...
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