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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Forrester Predictions 2021: Accelerating Out Of The Crisis
October 28, 2020 | Sharyn Leaver2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...
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Report Predictions 2020: B2B Marketing And Sales
Accelerating Response To The Great Expectations For The B2B Buying Experience
We are approaching the end of the first half of the age of the customer. Over the past decade, we've seen business buyers become increasingly self-reliant and self-directed. But we're now seeing...
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Report Predictions 2020: B2B Commerce And Marketplaces
Headless Models Enable Innovation Across The Value Chain, While Manufacturers Get Back To Basics
The API economy and marketplaces have proven to be more effective at delivering value than vertically integrated value chains. They are principled on stewardship of the customer problem, sense and...
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