Search Results

• Webinar The Three Change Agent Personas You Need To Drive More Decision-Making From Data

  Wednesday, April 21, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Cinny Little

  The ever-changing technology landscape — data lakes, AI, augmented analytics — broaden insights pros’ ability to drive more actions that matter. Yet, that’s not happening as...

• Webinar Your Commerce Success Depends On Picking The Right Commerce Service Provider

  Using The Forrester Wave™

  Wednesday, April 14, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Ted Schadler

  2020 was the year that every company realized the importance of a great commerce experience. B2C firms are doubling down on omnichannel commerce; B2B firms are building complete commerce journeys;...

• Webinar Adapt Or Die: Use XDR To Scale Your Threat Detection And Response Arm With The Business

  Tuesday, April 13, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Allie Mellen

  In this webinar, we address the elephant in the room: defining extended detection and response (XDR). Join this webinar to learn what XDR is, what benefits it can bring to security teams, and how...

• Webinar The Evolution Of ML Platforms To AI Platforms: A Spectrum Of Capabilities

  Wednesday, April 7, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mike Gualtieri

  How do you develop custom enterprise AI applications? Do you need a data science platform? A machine learning (ML) platform? An AI platform? Are these platforms even different? We believe there are...

• Webinar Embrace Risk Management To Build A Resilient Supply Network

  Tuesday, April 6, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Alla Valente, George Lawrie

  Where does supply chain risk rank among your firm’s business priorities? Too often, firms think of supply chain risk strategy as a separate abstraction layer, independent from business...

• Webinar The Forrester Technology Sustainability Framework

  Thursday, April 1, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Abhijit Sunil

  Sustainability is top of mind for vendors and clients alike in all industries. This is the first of a webinar series on sustainability initiatives with a focus on high tech. In this webinar, we...

• Webinar Wearables Are For Consumers, Not Doctors

  Tuesday, March 30, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie Ask, Alessia Stewart, Paul-Julien Giraud

  We interviewed physicians, patients, consumer and medical device manufacturers, and service providers to understand the role of consumer devices and data in healthcare. We found that the role of...

• Webinar Test AI Better For Better Business Results

  Tuesday, March 30, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Diego Lo Giudice

  Many organizations are developing new business applications or upgrading existing ones by infusing them with AI capabilities to make them sense, think, and act. However, our research shows that...

• Webinar The Future Of Mobile Experiences: Anticipatory Experiences

  Thursday, March 25, 2021, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Julie Ask

  Today's digital experiences place too much cognitive load on consumers. Brands can deliver in their customers' moments by serving them proactively along well-understood journeys or anticipating...

• Webinar Top Systemic Risks Of 2021

  Wednesday, March 24, 2021, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Renee Murphy, Alla Valente, Salvatore Schiano

  They originate as systemic risk events before becoming your current nightmare scenario. These external events impact your firm and your customers but are completely out of your control. Most firms...

• Webinar Creating Engaging Virtual Events: Lessons From The Forrester Wave™

  Wednesday, March 24, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Laura Ramos, Meredith Cain

  B2B marketers and event managers face two major challenges as the coronavirus pandemic persists: how to create successful all-virtual experiences and how to keep attendees engaged for the duration....

• Workshop Raise Your Game In Waves, MQs, And Other Major Evaluations

  A Virtual Workshop For Analyst Relations Professionals

  March 23, 2021 | Virtual Workshop - American time zones | Kevin Lucas

  This virtual workshop will suit attendees from the Pacific to Eastern and Brasilia time zones. Please refer to the agenda for its timing in these time zones.

• Workshop Raise Your Game In Waves, MQs, And Other Major Evaluations

  A Virtual Workshop For Analyst Relations Professionals

  March 23, 2021 | Virtual Workshop - European time zones | Kevin Lucas

  This virtual workshop will suit attendees from European time zones. Please refer to the agenda for its timing in these time zones.

• Webinar How To Monetize Open Finance And Platform Business Models

  Use Forrester’s Framework To Build An Open Finance Monetization Strategy

  Tuesday, March 23, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Jacob Morgan

  Thanks to open banking and platform business models, financial services executives have more go-to-market options available than ever before for their firms’ products and services. But how do...

• Webinar Build Sustainable Brands To Meet Green Consumers' Expectations

  Monday, March 22, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Thomas Husson

  Increasingly green and frustrated consumers demand brands to go beyond simply advertising their environmental sustainability efforts and take real action. CMOs should embrace sustainability as the...

• Webinar Avoid Selection Challenges: Use Insights About Regional And International Banking Platform Markets

  Thursday, March 18, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Jost Hoppermann

  Forrester invited vendors of globally deployed banking platforms (including core banking) to participate in a survey on their 2020 deals, and 38 vendors accepted the invitation. The webinar...

• Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

  Thursday, March 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Boris Evelson, Mike Gualtieri, Cinny Little

  Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Webinar What We See Coming For Channels, Partnerships, And Ecosystems In 2021

  Wednesday, March 10, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Jay McBain

  We are in the middle of a major transformation of how companies go to market — in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next five...

• Webinar Key Trends Shaping Infrastructure-As-A-Service Native Security

  Wednesday, March 10, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Andras Cser

  In this webinar, we review key customer requirements as well as cloud service provider vendors' investments shaping the next 12 to 18 months of infrastructure-as-a-service platform native security...

• Blog Bosch’s Cultural Transformation Offers Lessons For Other Businesses

  March 8, 2021 | Dan Bieler

  Bosch’s CEO, Volkmar Denner, observes that “there can be no digital transformation without cultural change.” In the wake of digitalization, Denner realized that if Bosch didn’t embrace...

• Blog CX Pros: The Technology Convergence Continues

  March 8, 2021

  Medallia just announced its intent to acquire digital experience analytics vendor Decibel. This move underscores an important fact: Companies need more than just customer feedback to determine...

• Report The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021

  The 14 Providers That Matter Most And How They Stack Up

  March 8, 2021 | Laura Ramos, Meredith Cain

  In our 28-criterion evaluation of B2B marketing events management solution providers, we identified the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado,...

• Report Reset Technology Governance To Innovate And Drive Value

  Beginner Level: Tech Governance Practices For IT Transformation

  March 8, 2021 | Bobby Cameron

  To deliver a future fit tech strategy in the service of customer obsession, tech leaders must develop a solid foundation for technology governance. Tech governance — the policies, frameworks, and...

• Report Bridge The Gap Between Current- And Future-State Journeys

  Use Gap Analysis To Bring Future-State Journeys To Fruition

  March 8, 2021 | Kelly Price

  Many customer experience (CX) professionals struggle to deliver on future-state journeys because of obstacles ranging from paralyzing complexity to unforeseen internal barriers. Where to start?...

• Report Future-Proof Your B2B Commerce Strategy To Meet Customers Where They Buy

  Vision: The B2B E-Commerce Playbook

  March 8, 2021 | Joe Cicman, Allen Bonde, Caleb Ewald

  More than 30% of B2B technology buyers already make their initial purchases through a digital channel. But many products aren't a fit for purely digital selling. Even as B2B buyers are accelerating...