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  • Webinar Programmatic Buying Evolves For Online Video And, Ultimately, TV Inventory

    February 25, 2014 | Jim Nail

    Programmatic buying has swept the display advertising world and is making rapid inroads into video inventory. As this software-powered and automated approach to media buying becomes more common and...

  • Report Why Google TV Is Bigger Than You Think

    How TV Will Finally Become Interactive, At Scale
    June 7, 2010 | James McQuivey, PhD

    Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...

  • Report Favorite Online Brands Succeed On Traditional Brand Values

    How Marketers Can Position Their Brands With Online-Friendly Attributes
    November 16, 2009 | David Card

    Google remains consumers' favorite online brand, with Yahoo! and Amazon not far behind. In the minds of their fans, the top online brands exhibit very traditional attributes such as...

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