Search Results

• Webinar Your Commerce Success Depends On Picking The Right Commerce Service Provider

  Using The Forrester Wave™

  Wednesday, April 14, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Ted Schadler

  2020 was the year that every company realized the importance of a great commerce experience. B2C firms are doubling down on omnichannel commerce; B2B firms are building complete commerce journeys;...

• Webinar The Evolution Of ML Platforms To AI Platforms: A Spectrum Of Capabilities

  Wednesday, April 7, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mike Gualtieri

  How do you develop custom enterprise AI applications? Do you need a data science platform? A machine learning (ML) platform? An AI platform? Are these platforms even different? We believe there are...

• Webinar Embrace Risk Management To Build A Resilient Supply Network

  Tuesday, April 6, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Alla Valente, George Lawrie

  Where does supply chain risk rank among your firm’s business priorities? Too often, firms think of supply chain risk strategy as a separate abstraction layer, independent from business...

• Webinar The Forrester Technology Sustainability Framework

  Thursday, April 1, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Abhijit Sunil

  Sustainability is top of mind for vendors and clients alike in all industries. This is the first of a webinar series on sustainability initiatives with a focus on high tech. In this webinar, we...

• Webinar Wearables Are For Consumers, Not Doctors

  Tuesday, March 30, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie Ask, Alessia Stewart, Paul-Julien Giraud

  We interviewed physicians, patients, consumer and medical device manufacturers, and service providers to understand the role of consumer devices and data in healthcare. We found that the role of...

• Webinar Test AI Better For Better Business Results

  Tuesday, March 30, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Diego Lo Giudice

  Many organizations are developing new business applications or upgrading existing ones by infusing them with AI capabilities to make them sense, think, and act. However, our research shows that...

• Webinar The Future Of Mobile Experiences: Anticipatory Experiences

  Thursday, March 25, 2021, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Julie Ask

  Today's digital experiences place too much cognitive load on consumers. Brands can deliver in their customers' moments by serving them proactively along well-understood journeys or anticipating...

• Webinar Top Systemic Risks Of 2021

  Wednesday, March 24, 2021, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Renee Murphy, Alla Valente, Salvatore Schiano

  They originate as systemic risk events before becoming your current nightmare scenario. These external events impact your firm and your customers but are completely out of your control. Most firms...

• Webinar Creating Engaging Virtual Events: Lessons From The Forrester Wave™

  Wednesday, March 24, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Laura Ramos, Meredith Cain

  B2B marketers and event managers face two major challenges as the coronavirus pandemic persists: how to create successful all-virtual experiences and how to keep attendees engaged for the duration....

• Webinar How To Monetize Open Finance And Platform Business Models

  Use Forrester’s Framework To Build An Open Finance Monetization Strategy

  Tuesday, March 23, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Jacob Morgan

  Thanks to open banking and platform business models, financial services executives have more go-to-market options available than ever before for their firms’ products and services. But how do...

• Workshop Raise Your Game In Waves, MQs, And Other Major Evaluations

  A Virtual Workshop For Analyst Relations Professionals

  March 23, 2021 | Virtual Workshop - European time zones | Kevin Lucas

  This virtual workshop will suit attendees from European time zones. Please refer to the agenda for its timing in these time zones.

• Workshop Raise Your Game In Waves, MQs, And Other Major Evaluations

  A Virtual Workshop For Analyst Relations Professionals

  March 23, 2021 | Virtual Workshop - American time zones | Kevin Lucas

  This virtual workshop will suit attendees from the Pacific to Eastern and Brasilia time zones. Please refer to the agenda for its timing in these time zones.

• Webinar Build Sustainable Brands To Meet Green Consumers' Expectations

  Monday, March 22, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Thomas Husson

  Increasingly green and frustrated consumers demand brands to go beyond simply advertising their environmental sustainability efforts and take real action. CMOs should embrace sustainability as the...

• Webinar Avoid Selection Challenges: Use Insights About Regional And International Banking Platform Markets

  Thursday, March 18, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Jost Hoppermann

  Forrester invited vendors of globally deployed banking platforms (including core banking) to participate in a survey on their 2020 deals, and 38 vendors accepted the invitation. The webinar...

• Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

  Thursday, March 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Boris Evelson, Mike Gualtieri, Cinny Little

  Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Webinar Key Trends Shaping Infrastructure-As-A-Service Native Security

  Wednesday, March 10, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Andras Cser

  In this webinar, we review key customer requirements as well as cloud service provider vendors' investments shaping the next 12 to 18 months of infrastructure-as-a-service platform native security...

• Webinar What We See Coming For Channels, Partnerships, And Ecosystems In 2021

  Wednesday, March 10, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Jay McBain

  We are in the middle of a major transformation of how companies go to market — in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next five...

• Webinar The New Operating Model Is Upon Us

  Thursday, March 4, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Charles Betz

  In an increasingly volatile world, digitally transforming organizations are aggressively scaling their agile and DevOps capabilities. Numerous lessons are emerging at the leading edge: the trend...

• Report Follow The Money: DOP Planning And Analytics Redefines Enterprise Performance Management

  A New Generation Of Solutions Harnesses AI, Modeling, And Visualization To Drive Growth In The Post-COVID-19 Era

  March 1, 2021 | Liz Herbert

  Future fit businesses need modern, adaptive, purpose-built planning and analytics applications that cut across the business. While enterprise performance management (EPM) tools have historically...

• Blog Measure Three Types Of Customer Experience Metrics

  March 1, 2021 | Maxie Schmidt-Subramanian

  If you are a customer experience (CX) leader, you need an effective CX measurement program. Why? Because you need to determine whether your organization is succeeding in delivering experiences that...

• Blog Mean Time Before CEO Scapegoats

  March 1, 2021 | Jeff Pollard

  A few months before I joined Forrester in 2015, I found a blog that introduced a new incident response (IR) metric written by @rickhholland: “Introducing A New Incident Response Metric: Mean Time...

• Blog COVID-19 Accelerated Your Digital Momentum — Don’t Slow Down Now

  March 1, 2021 | Michael Barnes

  Your digital transformation initiatives may have been floundering pre-COVID, but that’s ancient history now. Like many other firms, the global pandemic likely forced you to shift almost overnight...

• Report Intelligent Creativity Energizes Marketing Productivity

  Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation

  March 1, 2021 | Jay Pattisall

  Despite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently...

• Report Gauge Your CX Management Maturity

  The Assessment Report In The CX Transformation Playbook

  March 1, 2021 | Rick Parrish

  Customer experience (CX) transformations require a methodical approach that ensures thousands of people can work together to consistently produce the right experiences across scores of channels....

• Report Define The Right Metrics For Tracking CRM Success

  Performance Management: The CRM Playbook

  March 1, 2021 | Kate Leggett

  Defining the right metrics to track success and prompt corrective action is a critical best practice for getting more value out of CRM initiatives. This report describes a five-step process for...