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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software
    September 1, 2010 | Charles S. Golvin

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

  • Report Why Mobile's Time Has Come

    Consumer-Facing Firms Must Develop, Or Revive, Their Mobile Strategies
    July 21, 2009 | Ian Fogg

    Most strategists realize that mobile is hot, but they're perhaps less sure whether this is hot air or the white heat of progress. The high-profile arrival of Apple and Google in the mobile market...

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