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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
    January 28, 2013 | Sarah Rotman Epps

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

  • Report Why The Digital Wallet Wars Matter

    Smart, Convenient Commerce Experiences Will Win
    August 2, 2012 | Denee Carrington

    Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant...

  • Report The Tablet-TV Connection

    April 11, 2012 | Sarah Rotman Epps

    Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

  • Report US Consumer Tablet Forecast Update, 2011 To 2016

    Low-Cost Disruptors Expand Tablets' Addressable Market
    March 6, 2012 | Sarah Rotman Epps

    With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

  • Report Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
    November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

  • Report Fighting Disruptive Product Strategy: A Nokia Case Study

    The N8 Is Not A Sufficient Response To Smartphone Disruptors'
    October 21, 2010 | Ian Fogg

    Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's...

  • Report Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software
    September 1, 2010 | Charles S. Golvin

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

  • Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    July 9, 2010 | Mark Mulligan

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

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