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  Webinar The Supplier Value Management And Contract Lifecycle Management Markets

  Software Categories That Will Still See Demand In The Pandemic Recession

  August 12, 2020 | Andrew Bartels

  “Supplier value management” is Forrester’s new label for software that supports business processes for sourcing, contracting, buying, and managing supplier relationships...

• Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020

  Tools and Technology: The Omnichannel Advertising Playbook

  July 30, 2020 | Mary Pilecki, Sarah Dawson, Collin Colburn

  Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...

• Report The Forrester Wave™: Supplier Risk And Performance Management Platforms, Q3 2020

  The 10 Providers That Matter Most And How They Stack Up

  July 28, 2020 | Duncan Jones

  In our 24-criterion evaluation of supplier risk and performance management (SRPM) providers, we identified the 10 most significant ones — Aravo Solutions, Avetta, Coupa Software, GEP, HICX...

• Report Now Tech: Knowledge Management Solutions For Customer Service, Q3 2020

  Forrester's Overview Of 22 Knowledge Management Providers

  July 23, 2020 | Kate Leggett

  You can use knowledge management (KM) solutions to empower customers and front-office workers with curated answers to common questions, drive customer satisfaction, and create lasting customer...

• Report Now Tech: Contract Lifecycle Management Software, Q3 2020

  Forrester's Overview Of 39 CLM Vendors

  July 22, 2020 | Andrew Bartels

  Companies use contract lifecycle management (CLM) software to consolidate and understand existing contracts, create and negotiate new contracts, and link contracts to other related applications....

• Report On-Premises ERP: Should You Love It Or List It?

  Roadmap: The Digital Operations Platforms Playbook

  July 17, 2020 | Duncan Jones

  Application development and delivery (AD&D) professionals face an urgent dilemma: whether to replace aging, on-premises business applications or retain them for a few more years. Digital...

• Report Now Tech: Cloud Data Warehouse, Q2 2020

  Forrester's Overview Of 14 Cloud Data Warehouse Providers

  July 1, 2020 | Noel Yuhanna

  You can use cloud data warehouse (CDW) to build data warehouses more quickly, support new business use cases, and lower infrastructure, software, and administration costs. But to realize these...

• Report Now Tech: Oracle Apps Implementation Services Providers, Q2 2020

  Forrester's Overview Of 28 Oracle Services Providers

  July 1, 2020 | Amanda LeClair, Liz Herbert

  Oracle customers can leverage apps implementation services providers to accelerate their shift to the cloud, foster innovation, and help with business disruption and change during these...

• Report Now Tech: Data Virtualization, Q2 2020

  Forrester's Overview Of 15 Data Virtualization Providers

  June 29, 2020 | Noel Yuhanna

  You can use data virtualization to deliver integrated and real-time data to support various business needs, create a self-service data platform for business users, and secure sensitive data by...

• Report Now Tech: Supplier Risk And Performance Management (SRPM), Q2 2020

  Forrester's Overview Of 23 SRPM Providers

  June 29, 2020 | Duncan Jones

  Sourcing professionals use SRPM to ensure ethical, sustainable sourcing, accelerate innovation via streamlined risk-tolerant sourcing, and raise value by improving supplier experience and rewarding...

• Report Now Tech: Enterprise Container Platforms, Q2 2020

  Forrester's Overview Of 24 Enterprise Container Platform Providers

  June 25, 2020 | Dave Bartoletti, Charlie Dai

  You can use enterprise container platforms (ECPs) to speed up software development, simplify container infrastructure management, and automate container deployment, scaling, monitoring, and...

• Report The Forrester Wave™: Location Intelligence Platforms, Q2 2020

  Tools And Technology: The Digital Intelligence Playbook

  June 23, 2020 | James McCormick

  In our 30-criterion evaluation of location intelligence platform providers, we identified the nine most significant ones — CARTO, Esri, Google, Hexagon, MapLarge, Microsoft, Oracle, Salesforce, and...

• Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

  The 15 Providers That Matter Most And How They Stack Up

  June 10, 2020 | Noel Yuhanna

  In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

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  Webinar Case Study: How Customer-Centered Messaging Boosted PTC's Conversion Rates

  June 10, 2020 | Laura Ramos

  Business buyers are getting very efficient at self-education: Before buying from a sales rep, 67% prefer to research online alone and not talk to a seller at all. To catch buyers’ attention...

• Report Now Tech: Mobile Engagement Automation, Q2 2020

  Forrester's Overview Of 25 Mobile Engagement Automation Providers

  May 21, 2020 | Stephanie Liu, Joe Stanhope

  You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

• Report The Forrester Wave™: B2B Commerce Suites, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Joe Cicman, Emily Pfeiffer

  In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite,...

• Report The Forrester Wave™: B2C Commerce Suites, Q2 2020

  The 10 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Emily Pfeiffer, Joe Cicman

  In our 31-criterion evaluation of B2C commerce suites providers, we identified the 10 most significant ones — Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce,...

• Report The Forrester Wave™: Cloud Human Capital Management Suites, Q2 2020

  The 11 Providers That Matter Most And How They Stack Up

  May 14, 2020 | Mark Brandau

  In our 30-criterion evaluation of cloud human capital management (HCM) suite providers, we identified the 11 most significant ones — ADP; Ceridian; Kronos; Meta4, A Cegid Company; Oracle Cloud HCM;...

• Report The Forrester Wave™: Email Marketing Service Providers, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  May 12, 2020 | Shar VanBoskirk

  In our 23-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon,...

• Report Now Tech: SaaS Marketplaces, Q2 2020

  Forrester's Overview Of 12 SaaS Marketplace Providers

  May 5, 2020 | Liz Herbert

  You can use software-as-a-service (SaaS) marketplaces to streamline SaaS buying, simplify contracting and vendor management, and reduce risk by doing pre-vetting of solutions. But to realize these...

• Report Now Tech: Predictive Analytics And Machine Learning, Q2 2020

  Forrester's Overview Of 37 PAML Providers

  May 1, 2020 | Mike Gualtieri, Kjell Carlsson, PhD

  Predictive analytics and machine learning (PAML) solutions deliver enterprise-grade tools for analyzing data, building predictive models, and deploying AI/ML solutions that drive business outcomes....

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  Webinar The Future Of SAP II: Digging Deeper On SAP S/4HANA And SAP C/4HANA Decisions

  April 24, 2020 | Liz Herbert, George Lawrie, Kate Leggett

  This is the second of a two-part series on the future of SAP and what it means for customers. In this part, we dig deeper on SAP S/4HANA, the S/4HANA business case, S/4HANA decisions, and...

• Report Now Tech: Enterprise Data Fabric, Q2 2020

  Forrester's Overview Of 20 Enterprise Data Fabric Providers

  April 16, 2020 | Noel Yuhanna

  You can use enterprise data fabric to deliver integrated, trusted, and real-time data across the organization and accelerate business use cases. But to realize these benefits, you'll first have to...

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  Webinar Forrester's Guide To Vendor Localization Strategy In China

  April 14, 2020 | Charlie Dai, Danny Mu, Xiaofeng Wang

  The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies...

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  Webinar The Future Of DMPs In A Cookieless World

  April 9, 2020 | Tina Moffett

  Data management platforms (DMPs) help advertisers analyze, create, and syndicate audiences through media buying platforms by connecting the advertiser's first-party data with third-party cookie...