Search Results

• Report Now Tech: B2B Commerce Suites, Q1 2020

  Tools And Technology: The B2B eCommerce Playbook

  February 6, 2020 | Joe Cicman

  You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience....

• Report Now Tech: Channel Onboarding, Q4 2019

  Forrester's Overview Of 30 Channel Onboarding Providers

  November 11, 2019 | Jay McBain

  You can use channel onboarding to improve channel revenue as well as partner relationships and loyalty, which correlate to the long-term success of partnerships and require personalized education,...

• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019

  The Seven Providers That Matter Most And How They Stack Up

  September 25, 2019 | Joe Stanhope

  In our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and...

• Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019

  The Seven Providers That Matter Most And How They Stack Up

  September 25, 2019 | Rusty Warner

  In our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...

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  Webinar Predictions For The Technology Channel In 2019

  March 14, 2019 | Jay McBain

  We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Explore six major trends shaping indirect sales channels and strategy over the next...