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The Retail E-Commerce Playbook For 2021

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report The France Retail Customer Experience Index, 2018

    How French Retail Brands Earn Loyalty With The Quality Of Their Experience
    March 11, 2019 | Michelle Beeson, Alex Causey

    How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 15 French multichannel retailers and four French digital...

  • Report Digitally Impacted Retail Sales In 2018: Still Only Half Of Retail

    Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)
    March 26, 2018 | Sucharita Kodali

    Half of US retail sales are now digitally impacted. Forrester expects this figure to grow to 58% by 2022. While mobile and omnichannel adoption influence digital impact, industries like grocery...

  • Report Amazon Will Own Your Customer In The Future

    February 8, 2018 | James McQuivey, PhD

    Amazon has built the most powerful customer relationship ever, carefully constructing an ecosphere around tens of millions of customers. With aggressive moves in 2017, including buying Whole Foods...

  • Report Apocalypse, Schmapocalypse: What's Really Happening In Retail

    January 8, 2018 | Sucharita Kodali

    Despite all the press about the supposed impending doom in retail, we believe digital business strategy executives should take a more realistic (and pragmatic) overview of the state of the...

  • Report The Indian Online Retail Market, H1 2017

    ForecastView Document
    August 16, 2017 | Satish Meena

    India is the fastest-growing online retail market in the world. Online retail sales in India will reach $64 billion by 2021, growing at a five-year compound annual growth rate (CAGR) of 31.2%. This...

  • Report Indian Consumers' Online Shopping Behaviors

    Asia Pacific Consumer Technographics®
    December 23, 2016 | Reineke Reitsma

    Indian eCommerce is at a turning point. The market is at a stage where growth has to come from increased wallet share instead of the number of buyers. But metropolitan Indian online adults' primary...

  • Report The Customer Life Cycle For Apparel: Men Versus Women

    A Consumer Technographics® Data Presentation
    November 14, 2016 | Sam Bishop

    This report explores the customer life cycle for the apparel category and highlights data from Forrester’s Consumer Technographics® North American Retail And Travel Customer Life Cycle Survey, Q1...

  • Report The France Customer Experience Index, 2016

    Repeat Winners Hold Steady As The Overall Quality Of CX Worsens In France
    November 14, 2016 | Joana de Quintanilha, Alex Causey

    How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the top performers in France as well as the leaders and laggards in the credit...

  • Report The India Customer Experience Index, 2016

    The Customer Experience Of Brands In India Improves, But More Remains To Be Done
    November 2, 2016 | Amit Bhatia

    As the focus on customer experience (CX) in India grows, brands are increasing their investments and efforts to provide customers with higher-quality experiences. Despite this, our inaugural...

  • Report Examining The Mobile Pathways Of US Shopping Websites

    A Forrester Data Snapshot
    June 16, 2016 | Nicole Dvorak

    Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

  • Report Utility And Emotion Drive Amazon's Global Appeal

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    November 13, 2015 | Anjali Lai

    Whether you're a retailer or not, you're competing with Amazon. The company's approach to customer service and fulfillment is powering impressive growth across the globe and raising consumer...

  • Report Polishing Up Your Products — Why PIM Really Matters

    Telling A Consistent And Engaging Product Story Is Imperative
    November 19, 2014 | Peter Sheldon

    For decades, product data has been the lifeblood of many large enterprises. Now, in the age of the customer, eBusiness leaders and marketers are critically reliant not only on their product data,...

  • Report Why Shoppers Buy At General Retailers In France And The UK

    European Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase
    October 24, 2014 | Gina Fleming

    Consumers are more empowered today than ever before to choose where and when they shop. Forrester sought to develop an understanding of how and why consumers choose a retailer and what they expect...

  • Report Why Shoppers Buy At General Merchants

    North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase
    April 4, 2014 | Gina Fleming

    Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...