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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Industry Lens: Tech Titans In Retail

    October 9, 2020 | Fiona Swerdlow, Sucharita Kodali

    Join Forrester VP and principal analyst Sucharita Kodali for the third in our three-part "Industry Lens: Tech Titans" webinar series. Episode 3 focuses on how the tech titans such as Apple, Google,...

  • Report Commerce Companies: Stop Living At The Mercy Of The Tech Titans

    Tech Titans In Commerce
    January 29, 2020 | Sucharita Kodali

    Four large technology titans — Apple, Amazon, Alphabet (Google), and Facebook — have different but powerful impacts on the commerce landscape. This report analyzes their common strengths and...

  • Report The CIO's Guide To 5G In The Retail Sector

    5G Has Huge Disruptive Potential For Retailers, But Key Obstacles Remain
    November 13, 2019 | Dan Bieler

    The retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer...

  • Report Forrester Infographic: The State Of Voice Assistants, 2019

    An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces
    August 28, 2019 | Julie Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

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