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  • Webinar Your Commerce Success Depends On Picking The Right Commerce Service Provider

    Using The Forrester Wave™
    Wednesday, April 14, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Ted Schadler

    2020 was the year that every company realized the importance of a great commerce experience. B2C firms are doubling down on omnichannel commerce; B2B firms are building complete commerce journeys;...

  • Webinar The Evolution Of ML Platforms To AI Platforms: A Spectrum Of Capabilities

    Wednesday, April 7, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mike Gualtieri

    How do you develop custom enterprise AI applications? Do you need a data science platform? A machine learning (ML) platform? An AI platform? Are these platforms even different? We believe there are...

  • Webinar Embrace Risk Management To Build A Resilient Supply Network

    Tuesday, April 6, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Alla Valente, George Lawrie

    Where does supply chain risk rank among your firm’s business priorities? Too often, firms think of supply chain risk strategy as a separate abstraction layer, independent from business...

  • Webinar The Forrester Technology Sustainability Framework

    Thursday, April 1, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Abhijit Sunil

    Sustainability is top of mind for vendors and clients alike in all industries. This is the first of a webinar series on sustainability initiatives with a focus on high tech. In this webinar, we...

  • Webinar Wearables Are For Consumers, Not Doctors

    Tuesday, March 30, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie Ask, Alessia Stewart, Paul-Julien Giraud

    We interviewed physicians, patients, consumer and medical device manufacturers, and service providers to understand the role of consumer devices and data in healthcare. We found that the role of...

  • Webinar Test AI Better For Better Business Results

    Tuesday, March 30, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Diego Lo Giudice

    Many organizations are developing new business applications or upgrading existing ones by infusing them with AI capabilities to make them sense, think, and act. However, our research shows that...

  • Webinar The Future Of Mobile Experiences: Anticipatory Experiences

    Thursday, March 25, 2021, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Julie Ask

    Today's digital experiences place too much cognitive load on consumers. Brands can deliver in their customers' moments by serving them proactively along well-understood journeys or anticipating...

  • Webinar Top Systemic Risks Of 2021

    Wednesday, March 24, 2021, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Renee Murphy, Alla Valente, Salvatore Schiano

    They originate as systemic risk events before becoming your current nightmare scenario. These external events impact your firm and your customers but are completely out of your control. Most firms...

  • Webinar Creating Engaging Virtual Events: Lessons From The Forrester Wave™

    Wednesday, March 24, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Laura Ramos, Meredith Cain

    B2B marketers and event managers face two major challenges as the coronavirus pandemic persists: how to create successful all-virtual experiences and how to keep attendees engaged for the duration....

  • Workshop Raise Your Game In Waves, MQs, And Other Major Evaluations

    A Virtual Workshop For Analyst Relations Professionals
    March 23, 2021 | Virtual Workshop - American time zones | Kevin Lucas

    This virtual workshop will suit attendees from the Pacific to Eastern and Brasilia time zones. Please refer to the agenda for its timing in these time zones.

  • Workshop Raise Your Game In Waves, MQs, And Other Major Evaluations

    A Virtual Workshop For Analyst Relations Professionals
    March 23, 2021 | Virtual Workshop - European time zones | Kevin Lucas

    This virtual workshop will suit attendees from European time zones. Please refer to the agenda for its timing in these time zones.

  • Webinar How To Monetize Open Finance And Platform Business Models

    Use Forrester’s Framework To Build An Open Finance Monetization Strategy
    Tuesday, March 23, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Jacob Morgan

    Thanks to open banking and platform business models, financial services executives have more go-to-market options available than ever before for their firms’ products and services. But how do...

  • Webinar Build Sustainable Brands To Meet Green Consumers' Expectations

    Monday, March 22, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Thomas Husson

    Increasingly green and frustrated consumers demand brands to go beyond simply advertising their environmental sustainability efforts and take real action. CMOs should embrace sustainability as the...

  • Webinar Avoid Selection Challenges: Use Insights About Regional And International Banking Platform Markets

    Thursday, March 18, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Jost Hoppermann

    Forrester invited vendors of globally deployed banking platforms (including core banking) to participate in a survey on their 2020 deals, and 38 vendors accepted the invitation. The webinar...

  • Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

    Thursday, March 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Boris Evelson, Mike Gualtieri, Cinny Little

    Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

  • Webinar What We See Coming For Channels, Partnerships, And Ecosystems In 2021

    Wednesday, March 10, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Jay McBain

    We are in the middle of a major transformation of how companies go to market — in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next five...

  • Webinar Key Trends Shaping Infrastructure-As-A-Service Native Security

    Wednesday, March 10, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Andras Cser

    In this webinar, we review key customer requirements as well as cloud service provider vendors' investments shaping the next 12 to 18 months of infrastructure-as-a-service platform native security...

  • Webinar The New Operating Model Is Upon Us

    Thursday, March 4, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Charles Betz

    In an increasingly volatile world, digitally transforming organizations are aggressively scaling their agile and DevOps capabilities. Numerous lessons are emerging at the leading edge: the trend...

  • Report The Forrester Wave™: DDoS Mitigation Solutions, Q1 2021

    The 11 Providers That Matter Most And How They Stack Up
    March 3, 2021 | David Holmes

    In our 28-criterion evaluation of DDoS mitigation solution providers, we identified the 11 most significant ones — A10 Networks, Akamai Technologies, Alibaba Cloud, Amazon Web Services, Cloudflare,...

  • Report Q&A: The Marketer's Guide To SMS

    So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know
    March 3, 2021 | Stephanie Liu

    SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration...

  • Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    March 3, 2021 | Kate Leggett

    CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

  • Report Research Overview: Marketing, CX And Design, And Digital Transformation Services

    A Guide To Forrester's Marketing, CX, And Digital Transformation Services Research
    March 3, 2021 | Collin Colburn

    Buyers of marketing, customer experience (CX), and digital transformation services face a complex landscape. Many agencies or service providers in this space position themselves as a one-stop shop...

  • Report A Practical Guide To A Zero Trust Implementation

    Roadmap: The Zero Trust Security Playbook
    March 3, 2021 | Steve Turner, David Holmes, Chase Cunningham

    Zero Trust is becoming the security model of choice for enterprises and governments alike. However, security leaders often don't know where to begin to implement it, or they feel daunted by the...

  • Blog 2021年预测:B2B营销人员打造数字化路径,拉近与企业距离

    March 3, 2021 | Lori Wizdo

    2020年的大部分时间里,B2B营销专家对于预测当下都无从下手。去年我们在公共卫生、社会和商业方面经历了前所未有的动荡,以往积累的智慧与精心挑选的数据也是在该背景下突然变得不那么可信。和其他人一样,Forrester的B2B营销分析师专家团队也在问同一个问题:现在到底什么管用?当我们整个团队聚在一起思考对2021年B2B营销的预测时,我们关注了更多的维度。当B2B营销人员在2020年末之时将...

  • Blog Sales Leaders: What Happens When We All Get To Travel Again?

    March 2, 2021

    One day, later this year, it’s going to happen: herd immunity, un-quarantining, social proximity, and the return of safer long-distance travel. If you’re like me, your first excursions off the...

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