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• Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe), Q4 2018 Update

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  February 7, 2019 | Michael O'Grady

  Online retail sales will grow at an average of 11.7% per year over the next five years in Western Europe: By 2023, over half of computer and consumer electronics purchases and almost a third of...

• Report Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)

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  October 15, 2018 | Michael O'Grady, Michelle Beeson

  Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are...

• Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)

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  July 31, 2018 | Michael O'Grady

  Online retail sales will grow at an average of 11.5% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2023, 21% of non-grocery...

• Report Forrester Analytics: Online Retail Forecast, 2017 To 2022 (Eastern Europe)

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  May 23, 2018 | Michael O'Grady

  Eastern Europe is one of the fastest-growing retail and eCommerce markets in the world. Income growth and increasing consumer confidence help drive retail and eCommerce sales in this region....

• Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (EU-7)

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  March 13, 2018 | Michael O'Grady, Reineke Reitsma

  Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...

• Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (Global)

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  January 8, 2018 | Michael O'Grady

  Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...

• Report Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)

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  October 6, 2017 | Michael O'Grady

  European consumer confidence has returned in 2017, buoyed by stronger economic growth and higher levels of consumer spend. Online holiday shopping will continue to grow significantly faster than...

• Report Half Of B2C Online Retail Spend Came From Marketplaces In 2016

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  September 11, 2017 | Michael O'Grady

  Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker...

• Report Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

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  June 23, 2017 | Michael O'Grady

  Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and...

• Report Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

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  April 20, 2017 | Michael O'Grady

  Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest cross-border eCommerce region for both imports and...

• Report Forrester Data Report: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

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  April 20, 2017 | Michael O'Grady

  Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest region for cross-border imports and exports....

• Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Poland And Russia)

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  March 29, 2017 | Michael O'Grady

  Russia’s online retail market grew 20% and reached €11.7 billion in 2016, making it the fourth largest online retail market in Western Europe and growing faster than any country except Italy....

• Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Poland And Russia)

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  March 29, 2017 | Michael O'Grady

  Russia's online retail market grew by 20% and reached €11.7 billion in 2016, making it the fourth-largest online retail market in Western Europe, growing faster than any country except Italy....

• Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe), Q4 2016 Update

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  January 11, 2017 | Michael O'Grady

  Online retail sales will grow at an average of 12% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. Online sales growth, notably in the...

• Report Forrester Data Online Holiday Retail Sales Forecast, 2016 (Western Europe)

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  November 23, 2016 | Michael O'Grady

  Holiday spending patterns are changing. Black Friday and Cyber Monday help to spread holiday spend more evenly over November and December. UK consumers are spending more online and spacing out...

• Report Showrooming Impacts Three-Quarters Of Online Sales In The EU-7 In 2016

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  November 17, 2016 | Michael O'Grady

  Retailers are increasingly reconfiguring their physical stores to support multichannel shoppers. Offline research impacts three-quarters of EU-7 online sales, or €126 billion in 2015....

• Report Forrester Data: Luxury Retail Forecast, 2016 To 2021 (Global)

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  November 8, 2016 | Michael O'Grady

  Luxury sales reached $267 billion in 2015 and will see a compound annual growth rate (CAGR) of 2.8% over the next five years. More than half of this growth will come from Asia Pacific. China is the...

• Report Forrester Data: Showrooming Forecast, 2016 To 2021 (EU-7)

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  September 15, 2016 | Michael O'Grady

  Retailers are increasingly reconfiguring their physical stores to support multichannel consumers. Offline research impacts three-quarters of EU-7 online sales, amounting to €126 billion in 2015. By...

• Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)

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  August 3, 2016 | Michael O'Grady

  Our update to the online retail sales forecast in Western Europe increased online sales growth in 2016 by three percentage points for Italy and two percentage points for the Netherlands based on...

• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7)

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  July 19, 2016 | Michael O'Grady

  This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for...

• Report Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)

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  April 13, 2016 | Michael O'Grady

  Our web-influenced forecast helps retailers understand how consumers research online but buy offline. By 2021, the web will influence 46% of offline sales. Web-influenced sales will grow at a...

• Report Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Europe)

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  April 4, 2016 | Michael O'Grady

  Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought cross-border...

• Report Forrester Research Online Retail Forecast, 2015 To 2020 (Russia And Poland)

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  January 25, 2016 | Michael O'Grady

  Russia is the largest retail market in Europe, with €501 billion in sales in 2014. However, Russia’s economy has undergone a dramatic change over the past year with the decline in world oil prices...

• Report Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update

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  January 7, 2016 | Michael O'Grady

  The Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales...

• Report Retailers React To Changes In UK Consumer Holiday Shopping

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  November 19, 2015 | Michael O'Grady

  Retailer sales in November and December drive one-fifth of retail spend in Western Europe. Heavy discounting in the UK, notably as a result of Black-Friday and Cyber Monday promotions, is changing...