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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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In-Store Visits Are A Key Part Of Offline Research
November 17, 2016
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Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (EU-7)
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Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...
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Report Showrooming Impacts Three-Quarters Of Online Sales In The EU-7 In 2016
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November 17, 2016 | Michael O'GradyRetailers are increasingly reconfiguring their physical stores to support multichannel shoppers. Offline research impacts three-quarters of EU-7 online sales, or €126 billion in 2015....
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Report Forrester Data: Showrooming Forecast, 2016 To 2021 (EU-7)
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September 15, 2016 | Michael O'GradyRetailers are increasingly reconfiguring their physical stores to support multichannel consumers. Offline research impacts three-quarters of EU-7 online sales, amounting to €126 billion in 2015. By...
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Report The Web Will Influence 45% Of EU-7 Offline Sales By 2020
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May 12, 2015 | Michael O'GradyThis report provides context for and insight into Forrester's Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7). Although 91% of retail sales in the EU-7 were offline in 2014, an online...
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Report Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7)
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March 24, 2015 | Michael O'GradyThe forecast emphasizes the importance of multichannel retailing as 45% of offline sales will be influenced by the Web in 2020. From 2015 to 2020, web-influenced sales will grow at a compound...
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Report While Retail Footfall Decreases, Digital Influence On Consumer Shopping Behavior Increases
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February 26, 2014 | Michael O'GradyForrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that...
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Report Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (EU-7)
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January 3, 2014 | Michael O'GradyBy 2018, 43% of all EU-7 retail sales will be influenced by the Web, up from 30% in 2013. Seventy percent of web-influenced sales in EU-7 come from the UK, France, and Germany, with Spain and Italy...
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