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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report New Corporate Values Require A New Kind Of Commitment
Use Forrester's Assessment To Evaluate The Depth And Authenticity Of Commitment
In response to the rise of values-based consumers, more companies are moving beyond milquetoast corporate values to embrace moral, social, or even political values. With customers paying closer...