Search Results

• Report Branded Manufacturers: Master Your Own Digital Destiny

  Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy

  January 29, 2021 | Michelle Beeson

  Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...

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  Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Strategic Issues (Part 1 of 2)

  October 23, 2020 | Sucharita Kodali, Michael O'Grady, Joanna O'Connell

  Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...

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  Webinar Why Should Brands Value Sustainability?

  September 9, 2020 | Michelle Beeson

  Consumers continue to consider sustainability values in their decisions to buy from brands and retailers. In this webinar, we consider where consumer attitudes stand, particularly during the...

• Report Brands' Success Relies On Relationships With Retailers

  Brands Must Evolve From Suppliers To Partners

  August 17, 2020 | Michelle Beeson

  The pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...

• Report The UK In The Pandemic: How Consumers And Businesses Are Changing

  As The Pandemic Drives A Lasting Shift In UK Consumers' Behaviors And Values, Firms Must Respond In Kind

  June 17, 2020 | Michelle Beeson

  Our new survey, the Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1), studied 1,117 UK online adults to analyze the impact of the COVID-19 crisis. This report synthetizes the...

• Report Design Your Digital Store Blueprint For Customer Impact

  Roadmap: The Digital Store Playbook

  April 17, 2020 | Michelle Beeson

  The store is changing rapidly as new technologies appear, older technologies evolve, and others become mainstream, including click-and-collect and mobile point of service (mPOS). The problem for...

• Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

  Landscape: The Omnichannel Commerce Playbook

  March 26, 2020 | Michelle Beeson

  Because customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...

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  Webinar Brands And DTC: What Are Brands Doing To Cultivate A Direct-To-Consumer Relationship?

  March 18, 2020 | Michelle Beeson

  Should all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? The sales...

• Report Research Overview: Five Must-Have Tech Solutions For Brand Manufacturers

  A Guide To Five Tech Solutions That Brand Manufacturers Need Across Direct And Wholesale Commerce

  March 12, 2020 | Michelle Beeson

  Many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) commerce alongside wholesale businesses. This effort involves evaluating new...

• Report Case Study: Matalan Taps Social Proof Messaging To Improve The Customer Journey

  Learn How UK Retailer Matalan Improved Its Sales Conversion Rates And Revenue With Social Proof Messaging

  March 5, 2020 | Michelle Beeson

  Improving the customer experience is a top business priority for most retail organizations. To create effective digital customer experiences, retailers must balance the best user experience (UX)...

• Report The France Retail Customer Experience Index, 2019

  How French Retail Brands Earn Loyalty With The Quality Of Their Experience

  January 21, 2020 | Karine Cardona-Smits, Michelle Beeson, Luis Deya

  How well do leading retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 19 retail brands that were analyzed as part of the...

• Report The UK Retail Customer Experience Index, 2019

  How UK Retail Brands Earn Loyalty With The Quality Of Their Experience

  January 16, 2020 | Karine Cardona-Smits, Michelle Beeson, Luis Deya

  How well do leading retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 18 retail brands that were analyzed as part of the...

• Report Research Overview: Mobile App Experiences

  A Guide To Getting Mobile Retail Experiences Right

  September 20, 2019 | Jennifer Wise, Michelle Beeson

  Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales,...

• Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively

  Use Metrics That Spark Action And Shine A Light On Long-Term Business Health

  September 16, 2019 | Michelle Beeson, Brandon Purcell

  Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...

• Report Research Overview: Digital Commerce Strategies For Brands

  A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity

  September 11, 2019 | Michelle Beeson, Sucharita Kodali

  Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...

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  Webinar From The US To Asia Pacific: How To Engage Digitally Savvy Luxury Consumers Across The Globe

  September 11, 2019 | Michelle Beeson, Xiaofeng Wang

  Luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. But how do those customer expectations differ across the...

• Report Retail Mobile App In-Store Best Practices For 2019

  Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

  June 28, 2019 | Jennifer Wise, Michelle Beeson

  Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

• Report Retail Mobile App Checkout And Payments Best Practices For 2019

  Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

  June 28, 2019 | Michelle Beeson, Jennifer Wise

  Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

• Report Retail Mobile App Browsing And Merchandising Best Practices For 2019

  Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

  June 28, 2019 | Michelle Beeson, Jennifer Wise

  Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

• Report Retail Mobile App Search And Navigation Best Practices For 2019

  Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

  June 28, 2019 | Jennifer Wise, Michelle Beeson

  Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

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  Webinar Retailers And Brands Must Value Sustainability

  June 27, 2019 | Michelle Beeson, Luis Deya

  Consumers increasingly include environmental and ethical values in their decisions to buy from brands and retailers. During this webinar, we share how consumer attitudes are changing and what...

• Report The France Retail Customer Experience Index, 2018

  How French Retail Brands Earn Loyalty With The Quality Of Their Experience

  March 11, 2019 | Michelle Beeson, Alex Causey

  How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 15 French multichannel retailers and four French digital...