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The Customer Analytics Playbook For 2021

Turn Data Into Insights With Customer Analytics

The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways. Today's customer analytics practitioners are no longer data geeks...

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  • Report Now Tech: Customer Analytics Service Providers, Q2 2021

    Forrester's Overview Of 40 Customer Analytics Service Providers
    April 20, 2021 | Brandon Purcell

    You can use customer analytics service providers to solidify your customer data foundation, build and deploy analytical models, and embed insights into customer experiences. But to realize these...

  • Report Now Tech: Insights Service Providers, Q1 2020

    Forrester's Overview Of 38 Insights Service Providers
    January 13, 2020 | Jennifer Belissent, PhD

    You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...

  • Webinar Read The Writing On The Wall: Data Literacy Matters

    January 8, 2020 | Jennifer Belissent, PhD

    Did you miss the recent blog "Data Literacy Matters – Do We Have To Spell It Out?!" If you did, don’t worry. We’re going to spell it out for you here. The gap between wanting to...

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