Search Results

• Report Benchmark Against Best Practices To Optimize CRM Performance

  Benchmarks: The CRM Playbook

  February 23, 2021 | Kate Leggett

  To succeed in the age of the customer, application development and delivery (AD&D) professionals who support CRM can't afford failed technology initiatives. We surveyed 160 business and tech...

• Report Transform Customer Processes And Systems To Improve Experiences

  Executive Overview: The CRM Playbook

  February 22, 2021 | Kate Leggett

  The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

• Report Choose The Right CRM Solutions For Your Organization

  Tools And Technology: The CRM Playbook

  February 12, 2021 | Kate Leggett

  The CRM technology landscape is changing with the commoditization of core features, the fragmentation of CRM, the rise of platforms and ecosystems of value, and the need to provide...

• Report Scoring Our 2020 Cloud Predictions

  COVID-19 Delayed Almost All Our Predictions

  February 10, 2021 | Tracy Woo

  Every year, Forrester predicts what lies ahead for cloud in the year to come. But have these predictions proven true over the past year for infrastructure and operations (I&O) professionals? This...

• Report Put Customers At The Center Of Tech Processes

  Intermediate Level: Process Practices For IT Transformation

  February 1, 2021 | Christopher Condo, Margo Visitacion

  Technology leaders at the intermediate level must advance IT with customer-focused processes that maximize value delivered. Once established practices are in place, it's time to focus on putting...

• Report How To Turn Process From A Hindrance Into A Help

  Beginner Level: Process Practices For IT Transformation

  January 22, 2021 | Margo Visitacion, Christopher Condo

  Technology leaders must establish customer-focused processes that maximize value delivered. Standing in their way are outdated organizational models, disconnected technology platforms, and legacy...

• Report Technologists — And The Business — Must Execute At The Speed Of DevOps

  Intermediate Level: People Practices For IT Transformation

  January 8, 2021 | Gordon Barnett

  Intermediate organizations have the customer experience (CX) basics well in hand. They've broken down silos, institutionalized customer- and employee-centricity, and built a foundation of agile...

• Report The Best Tech Leaders Develop And Unleash Creative People

  Advanced Level: People Practices For IT Transformation

  January 8, 2021 | Gordon Barnett

  CIOs attaining an intermediate maturity level in their IT transformation efforts may operate well; however, their organizations often lack the culture, talent, and structure it takes to be a market...

• Report Expand Your Ecosystem To Set Your Tech Organization On A Path To Excellence

  Beginner Level: People Practices For IT Transformation

  December 28, 2020 | Gordon Barnett

  Technology leaders evolve their organizations and people in phases. Many CIOs and IT organizations are in the early stages of this evolution as their firms begin to develop and deliver great...

• Report Assess And Enhance Your Modern Application Delivery Journey

  Assessment: The Modern Application Delivery Playbook

  October 2, 2020 | Diego Lo Giudice

  Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many application development and delivery (AD&D) leaders know they need to improve, but...

• Report Collaboration Success Hinges On Effective Change Management

  Continuous Improvement: The Enterprise Collaboration Playbook

  June 19, 2020 | Art Schoeller

  For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

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  Webinar The Culture Of An Organization Defines Its Innovation Capabilities

  June 10, 2020 | Dan Bieler, Ash Mukherjee

  Far from being a soft issue, culture is the toughest nut to crack. Corporate culture matters because it provides the framework for what innovation objectives employees and managers prioritize and...

• Report Your Definition Of Future Work Should Shape Your Operating Structure

  Classify Your Future Work For Successful Delivery In The Long Run

  June 4, 2020 | Gordon Barnett, Bobby Cameron

  As firms become more customer obsessed, the CIO mandate becomes richer and more complex — and that shapes the work that IT organizations must do. To succeed in this ever-changing environment, CIOs...

• Report Don't Hinder Effective Business Execution With Rigid Reporting Lines

  Power Your Firm's Customer Obsession — Evolve From Functional To Adaptive Structures

  May 12, 2020 | Gordon Barnett, Bobby Cameron

  As firms become more customer obsessed, the CIO mandate becomes richer and more complex — customer led, insights driven, fast, and connected. Succeeding in this ever-changing environment means CIOs...

• Report The State Of Business Architecture In 2020

  May 7, 2020 | Gordon Barnett

  Organizations that have obtained the highest levels of customer obsession have done so by adopting formal business architecture (BA) practices. Business-focused enterprise architecture (EA) pros...

• Report Fix Business Processes To Improve Customer Experiences

  April 24, 2020 | TJ Keitt, Rob Koplowitz

  The key to improving customer experience (CX) is improving the processes that support customer journeys. But CX teams often lack any real expertise in business process management. So how can those...

• Report Forrester Infographic: Differentiate Employee Experience In Smart Building Environments

  April 17, 2020 | Andrew Hewitt, Michele Pelino, Merritt Maxim

  As the importance of employee experience (EX) grows, where you work matters even more. Today's workplace is undergoing a renaissance of new digitally connected technologies designed to improve...

• Report Forrester Infographic: Great(er) Expectations: The State Of Transformation Services, 2020

  February 25, 2020 | Amanda LeClair

  Services partners are increasingly critical to enterprise transformation, but these relationships often don't meet expectations for providers or their customers. This Forrester infographic...

• Report Enhance Digital Employee Experience With Device-As-A-Service (DaaS)

  The Value Of DaaS Lies In Digital EX Improvement, Not Cost Predictability

  January 23, 2020 | Andrew Hewitt

  Subscriptions are everywhere, and now they're coming to your corporate PCs. Organizations are increasingly interested in adopting device-as-a-service (DaaS) to shift employee device purchasing from...

• Report Scoring Our 2019 Cloud Predictions

  We Were Spot-On For Three And Early On Two

  January 10, 2020 | Dave Bartoletti, Lauren Nelson

  Every year, Forrester predicts what lies ahead for cloud in the year to come. But have these predictions proven true over the past year for infrastructure and operations (I&O) professionals? This...

• Report A CISO's Guide To Successfully Leading Change

  How To Build Support, Manage Detractors, And Navigate Politics

  January 9, 2020 | Jinan Budge

  Cybersecurity is getting ever more scrutiny from boards, execs, and customers. Many CISOs need to launch large change programs to transform their cybersecurity capabilities amidst unprecedented...

• Report Goodbye Desktop Engineering, Hello Digital Experience Architect

  From Patches To Productivity: How Desktop Teams Will Evolve In 2020 To Meet The Needs Of The Modern Workforce

  December 18, 2019 | Andrew Hewitt

  Infrastructure and operations (I&O) professionals increasingly understand the direct link between poor technology experience and employee disengagement, burnout, and attrition. As a result, they're...

• Report Predictions 2020: Cloud Computing

  New Hyperscale Alliances, Cloud-Native Innovations, And Security Demands Will Reshape The Cloud Battleground — Again

  November 4, 2019 | Dave Bartoletti, Lauren Nelson, Abhijit Sunil

  More than any other force, cloud computing has reshaped the business technology landscape. In 2020, cloud application, platform, infrastructure, and management vendors will battle fiercely for...

• Report European Tech Market Outlook By Country For 2019 To 2020

  The UK And Italy Will Weaken In 2020, While Sweden Will Remain Strong

  October 9, 2019 | Andrew Bartels

  In a related report, we provide our overview of the outlook and key trends in the European tech market as a whole. But many European CIOs operate within specific national tech markets, not just at...

• Report Connected Solutions Are A Catalyst For Tech-Driven Innovation

  Learn From Telcos And Network Infrastructure Vendors About Innovations For Networked Solutions

  August 30, 2019 | James Staten, Dan Bieler

  Customers increasingly expect products and services that interact with them continuously and that get updated regularly. Smart posters, predictive maintenance, industrial automation, autonomous...