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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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September 25, 2019
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Report Weigh The Pros And Cons Of 11 Emerging Marketing Channels
May 11, 2020 | Collin Colburn, David NovitzkyEmerging channels provide value to consumers and opportunities for marketers, but which ones should marketers invest in? This report looks at eleven channels, but before spending money on any of...
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Report The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019
The Seven Providers That Matter Most And How They Stack Up
September 25, 2019 | Joe StanhopeIn our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and...
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Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019
The Seven Providers That Matter Most And How They Stack Up
September 25, 2019 | Rusty WarnerIn our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...
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