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  • Report The ROI Of CX Transformation

    The Business Case Report In The CX Transformation Playbook

    Customer experience (CX) transformation efforts bring benefits like increased customer retention and greater cross-sell opportunity. To get those benefits, CX leaders need to invest in areas like...

  • Report How To Turn Process From A Hindrance Into A Help

    Beginner Level: Process Practices For IT Transformation
    January 22, 2021 | Margo Visitacion, Christopher Condo

    Technology leaders must establish customer-focused processes that maximize value delivered. Standing in their way are outdated organizational models, disconnected technology platforms, and legacy...

  • Report Build A Dynamic Digital Banking Roadmap

    Roadmap: The Digital Banking Strategy Playbook
    January 22, 2021 | Peter Wannemacher

    Digital business leaders at banks must have both a vision of the future and a strategic plan for getting there. But moving from vision to action is never easy. Banks need a roadmap that lays out...

  • Report The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue

    Vision: The CRM Playbook
    January 22, 2021 | Kate Leggett

    In the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its...

  • Report Create An Omnichannel Advertising Strategy Centered On Customer Experience

    Executive Overview: The Omnichannel Advertising Playbook
    January 22, 2021 | Joanna O'Connell

    B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...

  • Report Research Overview: Cloud Technology And Services

    Tools And Technology: The Cloud Computing Playbook
    January 22, 2021 | Lauren Nelson, Bill Martorelli, Tracy Woo

    Cloud offers technology leaders a fundamentally new approach to how the organization builds, deploys, and manages software and infrastructure. To help their organizations succeed, infrastructure...

  • Report The New Economics Of On-Premises Infrastructure

    Business Case: The Infrastructure Transformation Playbook
    January 22, 2021 | Naveen Chhabra

    While public cloud storage isn't a panacea due to concerns about privacy, security, governance, availability, and unpredictable costs, its operating expenditure (opex) cost model is attractive....

  • Report Gear Up For Experience Design

    Tools And Technology: The User Experience Playbook
    January 21, 2021 | David Truog

    Companies investing in better user experience (UX) need tools for experience design (XD) but face a complex provider landscape spanning 19 categories of digital services and products. These tools...

  • Report Agile And Design Teams: Better Together

    Improve CX And EX With Great Collaboration Between Designers And Developers
    January 21, 2021 | Karine Cardona-Smits

    Companies are adopting agile frameworks and adding designers to their delivery teams to improve digital experience development efforts. But these two constituencies don't rely on the same workflow,...

  • Report Why And How To Master Experience Design

    Executive Overview: The User Experience Playbook
    January 21, 2021 | David Truog

    As customers gravitate to digital more than ever, companies are prioritizing user experience (UX). Why this response? Because experience quality can make or break a business, and the range from bad...

  • Report Establish Your Experience Research Practice

    Beginner Level: Research Practices For CX Transformation
    January 21, 2021 | Kelly Price

    This report about experience research — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented...

  • Report Evolve Your Experience Research Practice

    Advanced Level: Research Practices For CX Transformation
    January 21, 2021 | Kelly Price

    This report about experience research — one of the six competencies of customer experience (CX) — is for experience research leaders who have scaled up their practice, so their companies: 1) follow...

  • Report Scale Your Experience Research Practice

    Intermediate Level: Research Practices For CX Transformation
    January 21, 2021 | Kelly Price

    This report about experience research — one of the six competencies of customer experience (CX) — is for experience research leaders who have established a solid practice, so their companies...

  • Report Best Practices In Indian Mobile Payment Apps

    January 21, 2021 | Arnav Gupta

    In 2019, Forrester conducted a Forrester Wave™ evaluation of Indian payment apps, assessing the functionality and user experience (UX) of the top Indian payment app providers. However, these apps...

  • Report Marketers Versus Customers: Opposing Forces Erupt

    Reevaluate Your Fundamental Marketing Assumptions To Regain Customers' Faith
    January 20, 2021 | Melissa Parrish

    Marketers set out to be customer-focused with the best intentions. They build customer profiles and personalize interactions — but inadvertently create creepy and even harmful experiences. CMOs...

  • Report Data Center And Colocation Market Trends, 2021

    January 20, 2021 | Abhijit Sunil

    The colocation and data center industry has been undergoing rapid shifts in both the vendor landscape and the ways that customers consume services. This report identifies five major themes we'll...

  • Report Anticipatory Experiences: The Challenges

    Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult
    January 20, 2021 | Julie Ask

    Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

  • Report US Online Grocery Snapshot: Q1 2021

    IRI Data Shows How The Pandemic Has Shaped Online Grocery
    January 20, 2021 | Sucharita Kodali

    Digital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior...

  • Report Forrester Infographic: Conversational AI Raised Efficacy But Not CX During The Pandemic In Asia

    January 20, 2021 | Vasupradha Srinivasan

    Most organizations see value in service automation, especially when managing a crisis. Many have also made significant investments in service automation as a way to improve efficiency and customer...

  • Report Use Popular Third-Party Messaging Platforms For Customer Service

    How To Borrow Moments To Serve Your Customers Where They Already Are
    January 20, 2021 | Julie Ask, Ian Jacobs

    Customer service organizations are adapting to increasingly social and connected consumers seeking service in their preferred channel. Consumers have embraced platforms like Apple Business Chat...

  • Report The Future Of Data Security And Privacy: Growth And Competitive Differentiation

    Vision: The Data Security And Privacy Playbook
    January 19, 2021 | Enza Iannopollo, Heidi Shey

    From data breaches that corrupt business performance and reputation, to privacy violations that hurt consumers, to unwarranted workplace surveillance that diminishes employee trust and experience,...

  • Report Customer Service Shines Through The Crisis

    How Top Firms In Asia Pacific Differentiated With Customer Service For Better Customer Experiences
    January 19, 2021 | Amit Bhatia, Vasupradha Srinivasan

    As businesses coped with a string of crises in 2020, customer service was a crucial part of the response; sometimes, it was the only point of contact for customers in trouble. We interviewed three...

  • Report A Strategic Guide For Controlling And Securing Your Data

    Forrester's Data Security Control Framework
    January 19, 2021 | Heidi Shey

    In organizations that are complex or that have huge amounts of data, security, risk, and privacy pros often don't know where to start. A Zero Trust approach where data security is a key pillar is...

  • Report The Forrester Tech Tide™: Contact Center Technologies For Customer Service, Q1 2021

    Twenty Technologies Underpin Customer Service
    January 19, 2021 | Kate Leggett, Ian Jacobs, Art Schoeller

    Customer service is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in customer service, companies are evaluating and adopting a...

  • Report Empowered Consumers Go Green

    Empowerment Drives The Sustainability Transformation
    January 19, 2021 | Anjali Lai, Salvatore Schiano

    The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core...

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