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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Debunking Three Services Sourcing Myths

    How To Align Your Sourcing Strategies To The Future Of Services
    December 16, 2020 | Duncan Jones

    The old plan-build-run models of services are giving way to a new services paradigm where transformation is continuous and multidimensional. To derive competitive advantage from it, CIOs need...

  • Report Elements Of Reputation: Seven Traits That Indicate A Thoughtful Tech GTM Strategy

    A Buyer's Guide To Building Trust With Your Technology Providers
    January 10, 2020 | Abhijit Sunil

    The infrastructure market is an intense flurry of innovation and hype. Several themes characterize the go-to-market (GTM) strategies of the most ambitious and best-in-class vendors — which aren't...

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