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• Report Your Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods

  Compete And Thrive With A Full Suite Of Analytical Techniques

  May 3, 2019 | Allison Snow

  B2B and B2B2C firms have varying levels of sophistication and investment in analytics — and employ analytics for a variety of use cases. Firms that have concentrated analytics power (talent,...

• Report Score Big With Fanalytics

  How Advanced Customer Analytics Drives Better Fan Engagement In Sports

  April 26, 2019 | Brandon Purcell, Emily Miller

  Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...

• Report The Forrester Wave™: B2B Customer Analytics, Q1 2019

  The Six Providers That Matter Most And How They Stack Up

  March 11, 2019 | Allison Snow

  In our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...