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  • Report US Market Forecast: Mobile Engagement Automation

    Mobile Messaging Usage And Revenue Expanded During The Pandemic
    April 8, 2021 | Julie Ask

    Forrester forecasts that spend on mobile engagement automation (MEA) in the United States will top $1.2 billion in 2020, with a projected growth rate of 27% over the next three years. This report...

  • Report Takeaways From Forrester’s Global Emerging Technology Survey

    March 30, 2021 | Julie Ask

    From October 2018 to December 2020, 365 digital business executives completed Forrester’s Global Emerging Technology Survey. A summary of the survey’s top-line results are shared in this report. We...

  • Report Improve Customer Experiences With Proactive Notifications

    Leverage Data Exhaust From Automated Digital Processes To More Effectively Serve Customers
    March 17, 2021 | Julie Ask, Rob Koplowitz

    Process optimization and automation are an imperative for organizations undergoing digital transformation. As mobile notifications mature, they offer a powerful new mechanism that uses automation...

  • Report Q&A: The Marketer's Guide To SMS

    So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know
    March 3, 2021 | Stephanie Liu

    SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration...

  • Report Forrester Predictions 2021: Accelerating Out Of The Crisis

    October 28, 2020 | Sharyn Leaver

    2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

  • Report Now Tech: Mobile Engagement Automation, Q2 2020

    Forrester's Overview Of 25 Mobile Engagement Automation Providers
    May 21, 2020 | Stephanie Liu, Joe Stanhope

    You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

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