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• Report Brief: Smart Cities Are The New Darling Of The Internet Of Things

  A Brief Summary Of The Internet Of Things World Forum

  December 28, 2015 | Jennifer Belissent, PhD

  The third annual Internet of Things World Forum (IoTWF) took place in Dubai in early December 2015. This year's event went beyond discussions of the devices and their connectivity to explore how...

• Report The Age Of The Citizen: Smart Governments Embrace And Enable Disruption

  June 3, 2014 | Jennifer Belissent, PhD

  In the current age of the customer, the power has shifted from the provider of goods and services to the consumer. These individuals — your citizens — are bringing their expectations to engagements...

• Report Governments Embrace New Modes Of Constituent Engagement

  Social Media, Mobility, And Open Data Transform eGovernment From Electronic To Engaged

  April 6, 2012 | Jennifer Belissent, PhD

  One of the most significant changes in city governance has been the growing trend toward constituent engagement — both with individual citizens and local businesses. Even in non-democratic...

• Report Africa's ICT Forecast Looks Increasingly Cloudy

  Understanding The Cloud Computing Opportunities In Africa

  February 22, 2012 | Jennifer Belissent, PhD, Summer Hamad

  After years of stagnant enterprise spending on information and communications technology (ICT), Africa is gearing up for a new period of growth. As political stability across the continent...

• Report Opportunities In Education's Global Expansion

  Tap Global Enterprise Experience and Local Expertise

  November 7, 2011 | Jennifer Belissent, PhD

  In recent years, "study abroad" has taken on a whole new meaning — on brand new campuses. Many universities have established satellite campuses in host countries across the globe. These campuses...

• Report Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

  February 2, 2011 | Jennifer Belissent, PhD

  Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

• Report Where In The World?

  A Structured Methodology For Prioritizing Geographic Market Entry

  July 26, 2010 | Jennifer Belissent, PhD

  Many technology vendors are going global, seeking new markets to make up for the maturation of traditional ones. And rightly so; our Forrsights Budgets And Priorities Tracker Survey, Q2 2010, found...

• Report Building B2B Technology Markets

  Case Study: Cisco's Emerging Market Strategy And "Country Transformation" Initiative

  December 21, 2009 | Jennifer Belissent, PhD

  As penetration and the current economic downturn in traditional geographies caps historical growth rates, technology vendors are accelerating searches for new opportunities. Many vendors, such as...

• Report Global Firms' IT Budgets And Spending, 2009

  November 30, 2009 | Jennifer Belissent, PhD

  Global firms report on their IT budgets and spending for 2009

• Report Rewrite The Netbook Story For Business Technology Buyers

  Position Netbooks For Business Use — Especially In Emerging Markets

  October 9, 2009 | Jennifer Belissent, PhD

  For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business...

• Report Reach Real Global B2B Tech Audiences With Virtual Events

  New Tools And Best Practices For B2B Marketing Beyond Borders

  October 6, 2009 | Jennifer Belissent, PhD

  The downturn is turning out to be a double whammy for tech marketers. Budget cuts and a significant drop in the effectiveness of tried-and-true tools, like trade shows, make calls to reach wider...

• Report Get B2B Messages Right: Balance Global Consistency And Local Relevancy

  September 15, 2009 | Jennifer Belissent, PhD

  With marketing budgets under close scrutiny, global tech marketers need to ensure that marketing messages are spot on. Yet, "spot on" is not the same for all audiences across markets. While...

• Report How The Economic Crisis Is Affecting Global IT Spend

  July 17, 2009 | Jennifer Belissent, PhD

  Data displaying the economic crisis' effect on global IT spend.

• Report The State Of Global Business Technology Adoption: 2009

  Business Data Services Asia Pacific, Latin America, Middle East, And Africa

  June 30, 2009 | Jennifer Belissent, PhD, Heidi Shey

  This document provides highlights of an extensive data set collected via Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009....