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Report The Future Of Work Starts Now
Four Shocks Will Sort Out The Winners From The Losers In The 2020s
The "roaring 2020s" have started with a force: a pandemic that will propel us into the future of work faster than expected. Like its namesake decade from the 20th century, the 2020s will be full of...
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Report The Heated Streaming Wars Are About Relationships
What Disney+ Teaches Marketers About Connecting With Customers
January 31, 2020 | James McQuivey, PhDThe media business has always been the canary in the digital disruption coalmine, teaching everyone what's coming next. The latest battle for digital dominance among video streamers is no...
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Report Three Lessons On Video Streamers
A Research Overview For The Video Streaming Market
January 31, 2020 | James McQuivey, PhDDisney+'s arrival into the video streaming market shines a spotlight on this increasingly crowded space. While the success of Disney+, Netflix, and Amazon remains assured, other services will...
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Report Predictions 2020: CMO
CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved
It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has...
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Report Improve Your Future Fitness Fast
Boost Your Curiosity, Agility, And Risk For Rapid Fitness Gains
October 16, 2019 | James McQuivey, PhDForrester Future Fit is a simple tool for determining whether you get a high, medium, or low score for your fitness for adapting to the future. Behind the overall score lie nine attributes that...
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Report Be Future Ready: Invest In Noncollege-Educated Workers
Make Everyone Fit For The Future Of Work
September 30, 2019 | James McQuivey, PhDTechnology is changing the way we work; for some, it threatens their ability to work at all. There are 104.8 million workers in sectors that will lose more jobs than they will gain in the future...
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Report Four Main Players Star In The Future Of Work
The Multiplying Force Of Automation Can Make Them All Winners
Politicians, pundits, and prognosticators have pounced on the topic of the future of work, pondering who will win and who will lose. Job losses will reach 29% by 2030, and the creation of...
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Report Introducing Forrester Future Fit
Are You Fit Enough To Share In A World Of Intelligent Technologies?
April 1, 2019 | James McQuivey, PhDThe future is coming, full of AI, robotics, and machine intelligence. Some people are readier than others to enter the bold new world of intelligent technologies that are shaping our shared future,...