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• Report Follow The Money: DOP Planning And Analytics Redefines Enterprise Performance Management

  A New Generation Of Solutions Harnesses AI, Modeling, And Visualization To Drive Growth In The Post-COVID-19 Era

  March 1, 2021 | Liz Herbert

  Future fit businesses need modern, adaptive, purpose-built planning and analytics applications that cut across the business. While enterprise performance management (EPM) tools have historically...

• Report The Business Impact Of Digital Experience Technology Is Profitable Growth

  Business Case: The Digital Experience Delivery Playbook

  March 1, 2021 | Ted Schadler

  Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology roadmap. First, assess...

• Report COVID-19 Accelerated Your Digital Momentum — Don't Slow Down Now

  How To Harness Digital Momentum During And After The Pandemic

  February 25, 2021 | Michael Barnes

  The global pandemic forced many firms to shift almost overnight to only engaging customers virtually. Digital teams were thrust to the forefront of organizations' responses. The impact on digital...

• Report Now Tech: Continuous Automation And Testing Services Providers, Q1 2021

  Forrester's Overview Of 43 Continuous Automation And Testing (CAT) Services Providers

  February 23, 2021 | Diego Lo Giudice

  You can use continuous automation and testing (CAT) services to move from manual to continuous testing, build or augment your testing capabilities, and improve overall quality at speed. But to...

• Report The Future Of Distribution

  Use Platforms Of Distribution To Bring New Outcomes To New Buyers

  February 23, 2021 | Joe Cicman, Jay McBain

  Traditional distribution faces obsolescence as buyers seek closer relationships with vendors. Distributors evolved over decades to buy time — adding value via fulfillment, credit facilities,...

• Report Future Jobs: Australia's Automation Dividends And Deficits, 2020 To 2030

  A Future Of Jobs Series Report

  February 22, 2021 | Sam Higgins, Satish Meena, J. P. Gownder

  While the advent of AI and robotics will inevitably lead to job losses or automation deficits, these forces will affect different occupations at different times and in different ways. To help you...

• Report Digital Store Analytics Tech For The New Normal

  Performance Management: The Digital Store Playbook

  February 19, 2021 | James McCormick, Scott Compton

  A new crop of emerging technologies, and the solutions they power, will unleash a new cycle of rising expectations from buyers and employees, as well as changing behaviors and disruption. This...

• Report Gauge Your Digital Business Maturity

  The Assessment Report In The Digital Business Playbook

  February 19, 2021 | Ted Schadler, Pascal Matzke, Martin Gill

  Digital business transformation is a journey, not a destination. This report guides digital business leaders through Forrester's digital business maturity assessment so you can gauge where your...

• Report Get Your AI Ready For Prime Time With AI Consultancies In Asia Pacific

  AI Consultancies In APAC Focus On Scaling AI To Production And Deploying Responsible AI

  February 18, 2021 | Achim Granzen

  Forrester's recent Now Tech overview of artificial intelligence consultancies in Asia Pacific (APAC) provides insight into the offerings and positioning of 23 leading AI service providers. This...

• Report Invent The Future With Asset Tokenization

  Tokenization Offers Tactical And Strategic Benefits, And Banks Must Prepare

  February 18, 2021 | Martha Bennett, Jost Hoppermann

  Representing assets as tokens on blockchain networks both supports process efficiencies and offers potential for new business models. Digital business strategists and emerging technology leaders...

• Report Use Cases To Monetize Open Finance

  Use Forrester's Guide To Build An Open Finance Monetization Strategy

  February 16, 2021 | Jacob Morgan

  Financial services execs have more go-to-market options available than ever before for their firm's products and services — thanks to open banking and platform business models. But what works, and...

• Report Analytics And Automation Anchor A Future Fit Experience Architecture

  Vision: The Digital Experience Delivery Playbook

  February 12, 2021 | Nick Barber, Allen Bonde

  Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies from the manually intensive....

• Report Insurtech Funding Roundup, Q4 2020

  Amid Challenges, Insurtech Funding Finishes Strong

  February 10, 2021 | Jeffery Williams, Nicole Murgia

  Insurtechs bring innovation across the insurance value chain. Incumbents can't stand still as these nimble, digitally conscious startups disrupt insurance marketplaces or bring capabilities that...

• Report Fintech Funding Roundup, Q4 2020

  Investors Reduce Risk As The COVID-19-Induced Downturn Continues

  February 10, 2021 | Peter Wannemacher, Aurelie L'Hostis

  Fintech isn't just a hip portmanteau anymore. It's a category of startups and fast-growing companies that has disrupted markets and incumbent firms around the world, attracting over tens of...

• Report Reinvent Your Bank To Remain Relevant

  Executive Overview: The Digital Banking Strategy Playbook

  February 9, 2021 | Oliwia Berdak

  Empowered customers are transforming their relationships with banks and changing the industry's competitive landscape in the process. To avoid irrelevance, banks must embrace the future of banking,...

• Report The State Of Digital Insurance, 2021

  Landscape: The Digital Insurance Strategy Playbook

  February 9, 2021 | Oliwia Berdak, Jeffery Williams

  The 2020 coronavirus pandemic has turbocharged and changed the drivers of digital transformation in insurance. This report explores how digital technologies are changing the industry's customers,...

• Report Prioritize Search, Alerts, And Card Management To Improve Your Mobile Banking Apps

  Focusing On Certain Mobile Features Can Give US And Canadian Banks The Most Bank For The Buck (Get It?)

  February 8, 2021 | Peter Wannemacher

  Your mobile banking app could be better. The reality for most providers is that mediocre or poor mobile experiences frustrate your customers, inhibit brand differentiation, and act as a drag on...

• Report Case Study: How Standard Chartered Modernized Mobile Banking In South Korea

  February 4, 2021 | Frederic Giron

  Digital-only banks and fintechs have shaken up the banking industry — and the disruption shows no sign of slowing. Incumbents must innovate quickly and aggressively to battle back. In South Korea,...

• Report Research Overview: Omnichannel Requires A Buffet Of Tech Solutions

  Tools And Technology: The Omnichannel Commerce Playbook

  February 4, 2021 | Brendan Witcher

  Today's "anywhere, anytime" commerce means that digital business leaders must race to fully modernize their commerce systems while recognizing that omnichannel is far more complex than simply...

• Report Digital Go-To-Market Review: Consumer Electronics Brands, 2021

  Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

  February 2, 2021 | Sucharita Kodali, Madeline Cyr

  Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the...

• Report B2C (Still) Sets The Standard For B2B

  Roadmap: The B2B E-Commerce Playbook

  February 1, 2021 | Joe Cicman

  If you want to see the future of B2B e-commerce, look at the top-rated consumer sites. Sure, business buyers have some unique needs, but when it comes to design, interactive features, and community...

• Report Make Omnichannel Real In B2B Commerce

  Business Case: The B2B E-Commerce Playbook

  February 1, 2021 | Joe Cicman

  Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations, and marketplaces have shortened the distance between buyers...

• Report The State Of Digital Banking, 2021

  Landscape: The Digital Banking Strategy Playbook

  January 29, 2021 | Aurelie L'Hostis

  The 2020 coronavirus pandemic has driven disruption and turbocharged digital transformation in banking. Disruptors are gaining ground, innovating around both customers' and businesses' needs. While...

• Report Gauge Your Digital Store Maturity

  Assessment: The Digital Store Playbook

  January 29, 2021 | Emily Pfeiffer, Madeline Cyr

  Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in...

• Report Now Tech: Salesforce Consulting Partners, Q1 2021

  Forrester's Overview Of 37 Salesforce Consulting Partners Providers

  January 29, 2021 | Liz Herbert

  You can use Salesforce consulting partners to redesign your business using Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. But...