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Accelerate growth with marketing innovation | Data & Information Protection | Joanna O'Connell is in my interests.
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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The Future Of Advertising Is Imminent Upheaval — And You're Not Ready For It
Vision: The Omnichannel Advertising Playbook
In advertising, brands, publishers, and consumers share a relationship based on balance and tension. But industry missteps have thrown that balance off-kilter, unsettling consumers and threatening...
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Report Second-Party Data Powers Customer-Focused Advertising
Another Marketer's First-Party Data Complements And Extends Yours
March 8, 2019 | Joanna O'Connell, Susan BidelIn the age of the customer, marketers require solid, reliable data upon which to build individual IDs, segment profiles, and models to reach prospects. First-party data lies at the core of these...