Search Results

• Report Forrester's Public Cloud Buying Guide, 2021

  Infrastructure Differences Matter To Few — Focus On Global Availability Of Innovative Services

  March 8, 2021 | Lauren Nelson, Charlie Dai, Sam Higgins

  In 2020, Forrester published a series of Forrester Wave™ vendor evaluations for public cloud. We researched, analyzed, and scored public cloud platform providers, providing infrastructure and...

• Report The Forrester Retail Quarterly Earnings Review, Q3 2020

  Highlights From 27 Retail Q3 2020 Earnings Call Transcripts

  March 8, 2021 | Fiona Swerdlow, Madeline Cyr

  As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review for Q3...

• Blog How Many Products Can A B2B Sales Rep Sell?

  March 8, 2021

  Despite an unprecedented pandemic, lockdown, and socioeconomic crisis, there were 12,123 American business mergers and acquisitions in the year ending August 31, 2020 — a rate of 1.4 companies sold...

• Blog Think Local to Stay Ahead of the Competition

  March 8, 2021

  For the last several decades, organizations have been focused on creating solutions that allows them to reach the maximum number of customers with the minimum cost, with a focus on growing global,...

• Blog Targeting Better Together: Six Insights-Driven Best Practices For Sales And Marketing Leaders

  March 8, 2021

  Commercial fishing used to be a notoriously labor-intensive and challenging enterprise. Crews were known to venture out for months at a time — often in dangerous conditions — only to come back with...

• Blog Push-Down Query Capabilities: Five Questions To Ask Your Cloud BI Provider

  March 8, 2021 | Boris Evelson

  Software-as-a-service (SaaS) offers many benefits, including but not limited to elasticity: the ability to shrink and grow storage and compute resources on demand. Clients of most leading...

• Report Digital Go-To-Market Review: CPG Brands, 2021

  Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

  March 5, 2021 | Sucharita Kodali, Madeline Cyr

  Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations....

• Blog Don’t Let Google’s Announcement Distract You From Your Data Deprecation Plans

  March 5, 2021 | Joanna O'Connell

  Google announced on Wednesday that it will not build alternate identifiers to track individuals as they browse across the web, nor will it use them in its products. Within 48 hours, some of...

• Blog Establish, Scale, And Evolve Your CX Culture Work Practice

  March 5, 2021 | Angelina Gennis

  Culture work is the customer experience (CX) competency that amplifies all the other CX competencies — from design to measurement — and I’ve just completed a thorough refresh of Forrester’s core...

• Report Evolve Your Culture Work Practice

  Advanced Level: Culture Practices For CX Transformation

  March 5, 2021 | Angelina Gennis

  This report about culture work — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies: 1) follow an effective and documented process for how to...

• Report Establish Your Culture Work Practice

  Beginner Level: Culture Practices For CX Transformation

  March 5, 2021 | Angelina Gennis

  This report about culture work — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented process for...

• Report Scale Your Culture Work Practice

  Intermediate Level: Culture Practices For CX Transformation

  March 5, 2021 | Angelina Gennis

  This report about culture work — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies already follow an effective and documented process for...

• Report Adopt Agile, End-To-End Technology Governance

  Intermediate Level: Tech Governance Practices For IT Transformation

  March 5, 2021 | Bobby Cameron

  Firms require agile, end-to-end tech governance to meet the needs of an ever-changing business model. This new governance model must focus on speed, responsiveness, business value delivery, and...

• Report Research Overview: Benchmark Your Enterprise Cloud Adoption

  Benchmarks: The Cloud Computing Playbook

  March 5, 2021 | Lauren Nelson, Bill Martorelli, Tracy Woo

  Cloud offers technology leaders a fundamentally new approach to how their organizations build, deploy, and manage software and infrastructure. Despite cloud's popularity, infrastructure and...

• Report Gauge Your CRM Maturity

  Assessment: The CRM Playbook

  March 4, 2021 | Kate Leggett

  An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenges organizations to reshape the way that they target, acquire, retain, understand, and...

• Blog Advanced CX Measurement Programs: Beyond Surveys; Journey-Centric; Proactive

  March 4, 2021 | Maxie Schmidt-Subramanian

  The latest of our new reports on customer experience (CX) measurement programs, “Three Imperatives For Advanced CX Measurement Programs,” shows what distinguishes advanced CX...

• Blog How To Build A Mature CX Measurement Program

  March 4, 2021 | Maxie Schmidt-Subramanian

  Maturity In CX Measurement Programs Is Low Here is what we found when we asked customer experience (CX) professionals about their CX measurement and/or voice-of-the-customer programs: Forty-two...

• Report The Forrester Wave™: Enterprise Architecture Management Suites, Q1 2021

  The 12 Providers That Matter Most And How They Stack Up

  March 4, 2021 | Gordon Barnett

  In our 28-criterion evaluation of enterprise architecture management suite (EAMS) providers, we identified the 12 most significant ones — Adaptive, Ardoq, Avolution, BiZZdesign, BOC Group, erwin,...

• Report The Forrester Wave™: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  The Seven Providers That Matter Most And How They Stack Up

  March 4, 2021 | George Lawrie

  In our 32-criterion evaluation of product lifecycle management (PLM) for discrete manufacturers, we identified the seven most significant ones — Aras, Arena Solutions, Autodesk, Dassault Systèmes,...

• Report Forrester's Software And SaaS Contract Review Checklist

  Identify And Fix Common Problems In Cloud And On-Premises Software Agreements

  March 4, 2021 | Duncan Jones, Liz Herbert

  Software-as-a-service (SaaS) contracts contain many traps for the unwary. Established software companies haven't fully updated their on-premises contracts to handle the new subscription world....

• Report Scoring Our 2020 Internet Of Things (IoT) Predictions

  Despite Pandemic Impedance, IoT Continues Its Inexorable March

  March 4, 2021 | Michele Pelino, Paul Miller, Andre Kindness

  Technologies under the internet-of-things (IoT) umbrella are diverse, misunderstood — and now growing rapidly. In late 2019, we predicted how the coming year would unfold for IoT innovations. We...

• Report Calibrate To The Customer For Optimal Buyer Experiences And Maximum Revenue Results

  Vision: The B2B Marketing Playbook

  March 4, 2021 | Lori Wizdo

  As we enter the second decade of the age of the customer, product-centric strategies still prevail over customer-centric strategies. While customer experience increases in importance, B2B marketing...

• Report Build Your Modern Technology Operations Roadmap Now

  Roadmap: The Modern Technology Operations Playbook

  March 4, 2021 | Charles Betz, Will McKeon-White

  To ensure a lasting modern technology operations (MTO) transition, your transformation must take into consideration foundational changes to processes, people, governance, and technology, moving...

• Blog How To Accelerate A Cultural Employee Experience Shift In Europe

  March 4, 2021 | Thomas Husson

  The current crisis proves that having great employee experience (EX) is critical to the brand and the CMO. EX was already a key driver of customer experience (CX) and business performance. Today’s...

• Blog Hyland Doubles Down On Its Open Source, Cloud-Native Bet On The Future Of ECM

  March 4, 2021 | Cheryl McKinnon

  Hyland announced on March 4 that it intends to acquire content platform provider Nuxeo. The deal is expected to close in April or May. Coming on the heels of its acquisition of Alfresco, which we...