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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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CX Index Scores Improved In Almost All Industries In India In 2016
November 2, 2016
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Report The India Customer Experience Index, 2016
The Customer Experience Of Brands In India Improves, But More Remains To Be Done
November 2, 2016 | Amit BhatiaAs the focus on customer experience (CX) in India grows, brands are increasing their investments and efforts to provide customers with higher-quality experiences. Despite this, our inaugural...
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Report The India Customer Experience Index, 2015
A Benchmark Of How Well Brands In India Use The Customer Experience To Create And Sustain Customer Loyalty
September 21, 2015 | Ryan HartFor the first time, Forrester has applied the Customer Experience Index (CX Index™) methodology to appraise how well companies in India are delivering customer experiences that create and sustain...