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  • Report Banking On Millennials: It's Not All About Mobile

    February 16, 2017 | Alyson Clarke, Gina Fleming

    To win the hearts and minds of US Millennials, banks need to gain a deeper understanding of their financial needs and behaviors. In some ways, this generation is the same as older generations were...

  • Report How US Banking Customers Use Different Channels, 2016

    Americans Remain Surprisingly Attached To Bank Branches
    May 13, 2016 | Rachel Roizen

    Digital banking use is growing rapidly, as US banking customers embrace mobile and tablet banking while continuing to use online banking. But the use of traditional channels like branches and ATMs...

  • Report How UK Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking
    December 15, 2015 | Aurelie L'Hostis, Jacob Morgan

    Banking channel use in the UK is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship that...

  • Report How US Consumers Research And Buy Checking Accounts

    Branches Still Dominate The Purchase Journey Because The Digital Experience Is Too Hard
    November 30, 2015 | Alyson Clarke

    Checking accounts are one of the top-selling financial products in the US, second only to credit cards. But more importantly, checking accounts are central to a customer's relationship with their...

  • Report How Spanish Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking
    August 6, 2015 | Benjamin Ensor, Aurelie L'Hostis

    Banking channel use in Spain is changing as customers increasingly use online and mobile banking to manage their financial lives. Although digital banking use is increasing, human contact remains...

  • Report How French Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Build A New Generation Of Digital Banking
    May 4, 2015 | Benjamin Ensor, Aurelie L'Hostis

    Banking channel use is changing in France as customers increasingly use digital touchpoints like online and mobile banking to manage their financial lives. Digital touchpoints are gradually...

  • Report European Banking Customers Continue Migrating Away From The Branch

    Branches Are Losing Their Role As The Heart Of The Customer Relationship
    October 28, 2009 | Alexander Hesse

    The number of consumers visiting branches each month is falling slowly but steadily across Europe. Branch users tend to be lower-value customers who use branches mainly for day-to-day transactions...

  • Report How Italian Banking Customers Use Different Channels

    June 1, 2009 | Vanessa Niemeyer, Ph.D.

    Italian banking customers' channel use differs from that of most other Western Europeans. While customers elsewhere in Europe migrate from the branch to the Web, branch use in Italy keeps growing...

  • Report How Swedish Banking Customers Use Different Channels

    May 27, 2009 | Alexander Hesse

    With only 12% of Swedish banking customers using branches, Sweden has the lowest branch use in Europe. Swedish banks have successfully migrated the majority of their customers to ATMs and online...

  • Report How Spanish Consumers Use Banking Channels

    April 16, 2009 | Alexander Hesse

    Age and Internet access continue to be the strongest predictors of channel choice in Spain. Branches are used by mainstream consumers, whereas online and telephone banking attract a niche of young,...

  • Report How French Banking Customers Use Different Channels

    February 23, 2009 | Vanessa Niemeyer, Ph.D.

    French banking customers remained true to the branch for a long time. In the past three years, however, the growth of online banking in France has finally started to draw customers away from use of...

  • Report How Dutch Banking Customers Use Different Channels

    February 18, 2009 | Alexander Hesse

    The Netherlands is the leader in online banking and ATM use in Europe. A whopping 95% of Dutch consumers use ATMs, and 78% use online banking at least monthly. Although no more than 14% use...

  • Report How German Banking Customers Use Different Channels

    February 13, 2009 | Vanessa Niemeyer, Ph.D.

    German banking customers tend to be adopters of either the Internet or the branch, with only a small group of people frequently using both channels. The migration of consumers from the branches to...

  • Report How German Savings And Investment Buyers Use Different Channels

    November 18, 2008 | Vanessa Niemeyer, Ph.D.

    The economic climate in Germany has encouraged consumers to save more and shift toward more conservative savings and investment products. Germans show distinct channel behavior when researching and...

  • Report Building A Better Bank Web Site By Understanding How Consumers Choose A Bank

    November 18, 2008 | Brad Strothkamp

    Forrester has published a report to help financial service marketing leaders understand how consumers choose a checking and savings account provider. This report is also critical for eBusiness and...

  • Report How US Consumers Choose A Bank In A Crisis

    Low Minimums And Convenient Locations Dominate Choice
    November 5, 2008 | Brad Strothkamp

    To better understand the current credit crisis and whether it affects deposit account sales, Forrester surveyed US online consumers who had recently opened a checking or savings account. Results...

  • Report Technographics® Insight: US Consumers Take To The Web For Some Banking Activities But Not Others

    June 12, 2008 | Grey Held

    This Technographics Insight takes a look at US online consumers¿ channel preferences for engaging in a variety of banking activities.

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