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Charts & Figures
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USAA Can Follow Up On Human Interactions With Digital
September 26, 2019
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Leaders Focus Personalization On Adding Value To The Customer
September 26, 2019
Search Results
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Report Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints
Personalization Is About Deepening Customer Engagement
Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented...
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Report The Forrester Banking Wave™: European Mobile Apps, Q2 2019
The Gap Is Growing Between Leaders Aiming For Excellence And The Others
Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report Educate Customers To Help Them Make More Confident Banking Decisions
Digital Feature Fix: Help Prospects Understand How Banking Products Work
May 23, 2019 | Alyson ClarkeMost consumers need and want help to understand products and make better financial decisions. Educational tools can engage prospects and further their relationship with the brand. Banks and credit...
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- Alyson Clarke (12)
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