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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Your Commerce Success Depends On Picking The Right Commerce Service Provider

    Using The Forrester Wave™
    Wednesday, April 14, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Ted Schadler

    2020 was the year that every company realized the importance of a great commerce experience. B2C firms are doubling down on omnichannel commerce; B2B firms are building complete commerce journeys;...

  • Webinar Wearables Are For Consumers, Not Doctors

    Tuesday, March 30, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie Ask, Alessia Stewart, Paul-Julien Giraud

    We interviewed physicians, patients, consumer and medical device manufacturers, and service providers to understand the role of consumer devices and data in healthcare. We found that the role of...

  • Webinar How To Monetize Open Finance And Platform Business Models

    Use Forrester’s Framework To Build An Open Finance Monetization Strategy
    Tuesday, March 23, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Jacob Morgan

    Thanks to open banking and platform business models, financial services executives have more go-to-market options available than ever before for their firms’ products and services. But how do...

  • Report COVID-19 Accelerated Your Digital Momentum — Don't Slow Down Now

    How To Harness Digital Momentum During And After The Pandemic
    February 25, 2021 | Michael Barnes

    The global pandemic forced many firms to shift almost overnight to only engaging customers virtually. Digital teams were thrust to the forefront of organizations' responses. The impact on digital...

  • Report The Future Of Distribution

    Use Platforms Of Distribution To Bring New Outcomes To New Buyers
    February 23, 2021 | Joe Cicman, Jay McBain

    Traditional distribution faces obsolescence as buyers seek closer relationships with vendors. Distributors evolved over decades to buy time — adding value via fulfillment, credit facilities,...

  • Webinar The State Of Chat In Retail: The Current And Future States

    February 23, 2021 | Julie Ask, Nicole Murgia, Hailey Colin

    Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 113 top brands,...

  • Report Digital Store Analytics Tech For The New Normal

    Performance Management: The Digital Store Playbook
    February 19, 2021 | James McCormick, Scott Compton

    A new crop of emerging technologies, and the solutions they power, will unleash a new cycle of rising expectations from buyers and employees, as well as changing behaviors and disruption. This...

  • Report Invent The Future With Asset Tokenization

    Tokenization Offers Tactical And Strategic Benefits, And Banks Must Prepare
    February 18, 2021 | Martha Bennett, Jost Hoppermann

    Representing assets as tokens on blockchain networks both supports process efficiencies and offers potential for new business models. Digital business strategists and emerging technology leaders...

  • Webinar What We Learned From The Facebook Ad Boycott

    Analysts Sucharita Kodali, Jessie Liu, Collin Colburn, and Brandon Verblow discuss what happened to brands that boycotted Facebook ads in the summer of 2020 and what lessons can be gleaned for...

  • Report Use Cases To Monetize Open Finance

    Use Forrester's Guide To Build An Open Finance Monetization Strategy
    February 16, 2021 | Jacob Morgan

    Financial services execs have more go-to-market options available than ever before for their firm's products and services — thanks to open banking and platform business models. But what works, and...

  • Webinar The State Of SMB Banking, 2021

    February 11, 2021 | Aurelie L'Hostis

    Small and medium-size businesses (SMBs) remain underserved by traditional financial services providers. Many have been severely hit by the COVID-19 pandemic crisis and need to build resilience to...

  • Report Insurtech Funding Roundup, Q4 2020

    Amid Challenges, Insurtech Funding Finishes Strong
    February 10, 2021 | Jeffery Williams, Nicole Murgia

    Insurtechs bring innovation across the insurance value chain. Incumbents can't stand still as these nimble, digitally conscious startups disrupt insurance marketplaces or bring capabilities that...

  • Report Fintech Funding Roundup, Q4 2020

    Investors Reduce Risk As The COVID-19-Induced Downturn Continues
    February 10, 2021 | Peter Wannemacher, Aurelie L'Hostis

    Fintech isn't just a hip portmanteau anymore. It's a category of startups and fast-growing companies that has disrupted markets and incumbent firms around the world, attracting over tens of...

  • Report Reinvent Your Bank To Remain Relevant

    Executive Overview: The Digital Banking Strategy Playbook
    February 9, 2021 | Oliwia Berdak

    Empowered customers are transforming their relationships with banks and changing the industry's competitive landscape in the process. To avoid irrelevance, banks must embrace the future of banking,...

  • Report The State Of Digital Insurance, 2021

    Landscape: The Digital Insurance Strategy Playbook
    February 9, 2021 | Oliwia Berdak, Jeffery Williams

    The 2020 coronavirus pandemic has turbocharged and changed the drivers of digital transformation in insurance. This report explores how digital technologies are changing the industry's customers,...

  • Report Prioritize Search, Alerts, And Card Management To Improve Your Mobile Banking Apps

    Focusing On Certain Mobile Features Can Give US And Canadian Banks The Most Bank For The Buck (Get It?)
    February 8, 2021 | Peter Wannemacher

    Your mobile banking app could be better. The reality for most providers is that mediocre or poor mobile experiences frustrate your customers, inhibit brand differentiation, and act as a drag on...

  • Report Case Study: How Standard Chartered Modernized Mobile Banking In South Korea

    February 4, 2021 | Frederic Giron

    Digital-only banks and fintechs have shaken up the banking industry — and the disruption shows no sign of slowing. Incumbents must innovate quickly and aggressively to battle back. In South Korea,...

  • Report Research Overview: Omnichannel Requires A Buffet Of Tech Solutions

    Tools And Technology: The Omnichannel Commerce Playbook
    February 4, 2021 | Brendan Witcher

    Today's "anywhere, anytime" commerce means that digital business leaders must race to fully modernize their commerce systems while recognizing that omnichannel is far more complex than simply...

  • Report Digital Go-To-Market Review: Consumer Electronics Brands, 2021

    Smart Brands Prioritize Direct-To-Consumer Sales And E-Control
    February 2, 2021 | Sucharita Kodali, Madeline Cyr

    Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the...

  • Webinar Holiday 2020 Recap: Insights And Lessons

    February 2, 2021 | Fiona Swerdlow, Sucharita Kodali, Kristopher Arcand

    Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...

  • Report B2C (Still) Sets The Standard For B2B

    Roadmap: The B2B E-Commerce Playbook
    February 1, 2021 | Joe Cicman

    If you want to see the future of B2B e-commerce, look at the top-rated consumer sites. Sure, business buyers have some unique needs, but when it comes to design, interactive features, and community...

  • Report Make Omnichannel Real In B2B Commerce

    Business Case: The B2B E-Commerce Playbook
    February 1, 2021 | Joe Cicman

    Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations, and marketplaces have shortened the distance between buyers...

  • Report The State Of Digital Banking, 2021

    Landscape: The Digital Banking Strategy Playbook
    January 29, 2021 | Aurelie L'Hostis

    The 2020 coronavirus pandemic has driven disruption and turbocharged digital transformation in banking. Disruptors are gaining ground, innovating around both customers' and businesses' needs. While...

  • Report Gauge Your Digital Store Maturity

    Assessment: The Digital Store Playbook
    January 29, 2021 | Emily Pfeiffer, Madeline Cyr

    Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in...

  • Report Branded Manufacturers: Master Your Own Digital Destiny

    Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy
    January 29, 2021 | Michelle Beeson

    Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...

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