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The Retail E-Commerce Playbook For 2021

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report Digital Businesses: Hold Vendors To A Higher Standard And Demand The Support You Deserve

    Some Retailers And Brands Suffer From Vendors' Outdated Practices — And Don't Even Realize It
    April 12, 2021 | Emily Pfeiffer

    Digital business leaders must readjust their expectations and push commerce tech vendors to modernize and move forward as quickly as end consumers demand. But some businesses are so used to how...

  • Report Branded Manufacturers: Master Your Own Digital Destiny

    Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy
    January 29, 2021 | Michelle Beeson

    Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...

  • Report Now Tech: Warehouse Management Systems, Q1 2021

    Forrester's Overview Of 19 Warehouse Management Systems
    January 27, 2021 | George Lawrie

    For years, companies outsourced transportation and warehouse management by using third-party logistics services to share logistics facilities. But supply chain disruption and rapidly changing...

  • Report US Online Grocery Snapshot: Q1 2021

    IRI Data Shows How The Pandemic Has Shaped Online Grocery
    January 20, 2021 | Sucharita Kodali

    Digital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior...

  • Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE

    Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive
    January 5, 2021 | Emily Pfeiffer

    Commerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations....

  • Report The Five Key Success Factors Of Every Digital Business

    Strategic Plan: The Retail E-Commerce Playbook
    January 4, 2021 | Sucharita Kodali

    Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...

  • Report New Tech: Deferred Payment Providers, Q4 2020

    Forrester's Landscape Overview Of 29 Providers
    December 11, 2020 | Lily Varon

    Deferred payment solutions — a broad category covering installments; "buy now, pay later"; "pay in four"; point-of-sale financing; and alternative lending — promise merchants a boost in conversion...

  • Report Brands' Success Relies On Relationships With Retailers

    Brands Must Evolve From Suppliers To Partners
    August 17, 2020 | Michelle Beeson

    The pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    July 6, 2020 | Sucharita Kodali

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

  • Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    May 19, 2020 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore...

  • Report The State Of Retailing Online 2020: Marketing, Omnichannel, And Mobile

    Landscape: The Retail eCommerce Playbook
    April 21, 2020 | Sucharita Kodali

    Forrester surveyed online retailers in its annual "The State Of Retailing Online" study in partnership with the National Retail Federation (NRF). Overall retail continues to grow, including online...

  • Report The State Of Digital Retail Payments In Asia Pacific

    Digital Payments Are Making Progress But Still Face Major Hurdles
    April 13, 2020 | Meng Liu

    A storm is brewing in the digital retail payments space in Asia Pacific (AP). Financial technology (fintech) innovations, booming venture capital funding, conducive regulations, and keen...

  • Report Now Tech: B2C Commerce Suites, Q1 2020

    Forrester's Overview Of 17 B2C Commerce Suite Providers
    February 6, 2020 | Emily Pfeiffer

    You can use B2C commerce suites to increase revenue, improve efficiency, and unite business functions. But to realize these benefits, you'll first have to select from a diverse set of vendors that...

  • Report The Top Strategies For Replatforming Your Commerce Solution

    Knowing Your Digital Maturity — And Tracking Customer Expectations — Is Critical To Staging A Successful Launch
    December 17, 2019 | Joe Cicman

    As customer expectations continue to rise and a new generation of digital buyers enters the market, delivering compelling digital experiences requires new levels of agility. And the stakes are...

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