Search Results

• Report Measurement Powers Content Marketing Success

  January 2, 2018 | Ryan Skinner, Erna Alfred Liousas

  How is content influencing audiences? Is your brand forging the basis of better long-term and more-efficient relationships with existing and future customers? And how is all of this activity...

• Report Deliver Valuable Media And Customer Experiences With Valuable Content

  November 3, 2017 | Ryan Skinner

  Today's customers have never had richer options when it comes to accessing media and information from anywhere, on a variety of devices. But with great power comes great ability to avoid unwanted...

• Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

  Global Consumer Technographics®

  October 6, 2017 | Anjali Lai

  Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

• Report How To Advertise To Consumers Who Hate Ads

  Create Customer-Obsessed Advertising By Making Ads That Are Human, Helpful, And Handy

  July 21, 2017 | Jim Nail, Drew Green

  With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessarily...

• Report The State Of Consumers And Technology: Benchmark 2017, US

  North American Consumer Technographics®

  June 28, 2017 | Gina Fleming

  This report is our annual overview of the impact of technology on US consumers' attitudes, behaviors, and expectations in a rapidly changing world, based on the Forrester Data Consumer...

• Report The Sell-Side Video Adtech Stack Has Emerged

  But Publishers Should Choose Based On Their Revenue Mix

  March 14, 2017 | Susan Bidel

  Video advertising inventory is scarce, and as a result, costs per thousand (CPMs) are high. Premium publishers, aware of shifting media consumption habits and eager to benefit from high video CPMs,...

• Report Industry Nuances In US Loyalty Program Engagement, Attitudes, And Expectations

  A Technographics® 360 Report Using Survey And Qualitative Data

  October 27, 2016 | Anjali Lai

  Loyalty programs are everywhere, and US online consumers belong to many of them. But not all rewards programs are considered equal in their minds. This report applies Forrester's Technographics 360...

• Report European Marketers: Get Ready For Data-Driven TV Planning

  The Shift From Content To Audience Targeting Accelerates In Key European TV Markets

  September 7, 2016 | Samantha Merlivat

  TV is not immune to digital disruption: TV providers across Europe are forced to innovate to keep pace with changing consumer demands and intensified competition from digital challengers. Dynamic...

• Report Vendor Landscape: Second-Screen Ad-Syncing Solutions

  Boost TV Advertising With Synchronized Online Advertising Campaigns

  April 21, 2016 | Samantha Merlivat

  Consumers' increasing use of connected screens while they're watching TV draws their attention away from TV content and commercials. Smart marketers see this as an opportunity and not a threat:...

• Report Brief: Binge Viewing Won't Kill TV Advertising

  TV Advertisers Should Take Advantage Of This New Viewing Behavior

  April 20, 2016 | Jim Nail

  The archives of TV episodes and movies that over-the-top video services like Netflix offer lure viewers to binge watch multiple consecutive hours of content. B2C marketers worry that this viewing...

• Report OTT Ushers In A New Era For TV

  Marketers Must Prepare Now For The Inflection In TV Viewing Behavior

  April 8, 2016 | Jim Nail

  Consumers' well-demonstrated interest in watching what they want when they want it propelled the DVR and now is propelling over-the-top (OTT) viewing. Forrester's Consumer Technographics data shows...

• Report Integrate Social Into Your Marketing RaDaR

  March 15, 2016 | Melissa Parrish

  Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

• Report The State Of Consumers And Technology: Benchmark 2015, Europe

  European Consumer Technographics®

  February 29, 2016 | Reineke Reitsma

  This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

• Report The State Of Consumers And Technology: Benchmark 2015, Canada

  North American Consumer Technographics®

  January 25, 2016 | Gina Fleming

  This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

• Report The State Of Consumers And Technology: Benchmark 2015, US

  North American Consumer Technographics®

  September 28, 2015 | Gina Fleming

  This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

• Report Keeping Score Of US Smartphone Usage During The 2015 Super Bowl Event

  A Technographics® 360 Report: Using Behavioral Tracking, Social Listening, And Online Community Data

  April 15, 2015 | Kristopher Arcand, Nicole Dvorak

  The 2015 Super Bowl had 114 million viewers, making it the most watched television event in US history. This unprecedented level of viewership presents B2C marketing professionals with many...

• Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

  North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps

  March 10, 2015 | Nicole Dvorak

  As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

• Report Making Sense Of New Video Consumption Behavior

  The Proliferation Of New Digital Video Sources, Formats, And Devices Demands New Planning Recipes

  January 22, 2015 | Jim Nail

  Consumers' video viewing habits are changing as new sources of TV content they love, available on new devices, allow them to watch their favorite shows more conveniently. Consumers are also...

• Report The State Of Consumers And Technology: Benchmark 2014, US

  North American Consumer Technographics®

  January 16, 2015 | Gina Fleming

  This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

• Report The App Engagement Index

  Using Behavioral Tracking To Measure Engagement Levels For Media And Communication Apps

  November 10, 2014 | Nicole Dvorak

  In this report, we introduce Forrester's App Engagement Index, a framework that evaluates media, communications, and entertainment apps based on key behavioral metrics: popularity, audience...

• Report Online Display Advertising Competes With Traditional Media Advertising In Europe

  ForecastView Document

  September 23, 2014 | Michael O'Grady

  Online display advertising in Western Europe will grow at a compound annual growth rate of 10.3% from 2014 to 2019. The most important formats driving growth are video and rich media. Similarly,...

• Report The State Of Consumers And Technology: Benchmark 2013, China

  China Consumer Technographics®

  August 4, 2014 | Reineke Reitsma

  This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

• Report Harness The Power Of The Second Screen

  When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

  July 8, 2014 | Samantha Merlivat

  Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

• Report Brief: Establish Product Credibility On Your Website

  Complement Your Brand's Content With UGC To Drive Exploration

  June 26, 2014 | Kim Celestre

  Consumers trust what they hear from other customers on third-party sites more than they trust your own branded content. This is because the content generated from your customers provides more...

• Report Time-Shifted TV Opens The Doors To Dynamic Ad Insertion And Addressability

  Boost Targeting Options For TV With Dynamic Ad Insertions

  May 21, 2014 | Jim Nail

  The digitalization of the TV ecosystem is well underway, and while many challenges remain before addressable TV advertising takes hold, the capabilities exist today for marketers to execute...