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• Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

  North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps

  March 10, 2015 | Nicole Dvorak

  As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

• Report The App Engagement Index

  Using Behavioral Tracking To Measure Engagement Levels For Media And Communication Apps

  November 10, 2014 | Nicole Dvorak

  In this report, we introduce Forrester's App Engagement Index, a framework that evaluates media, communications, and entertainment apps based on key behavioral metrics: popularity, audience...

• Report Harness The Power Of The Second Screen

  When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

  July 8, 2014 | Samantha Merlivat

  Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

• Report Profiling Brand-Loyal And Price-Conscious US Consumers

  A Technographics® Data Essentials Document

  April 17, 2013 | Reineke Reitsma

  Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report Gambling: Bet On Mobile Products And Services

  September 21, 2011 | Thomas Husson

  After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Report Best Practices For Tablet Media Apps

  Leverage These Business Models And Features For Media App Success

  March 29, 2011 | Sarah Rotman Epps, Seth Fowler

  Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Report Focus On Multiplatform Delivery And The Evolving "News" Agenda To Reach European Youth

  January 6, 2010 | Abe Garon, Nick Thomas

  No corner of the media industry is safe from the media meltdown caused by the digitization of content, and 2010 will be a very difficult year for the news media industry. While the proliferation of...

• Report A Deep Dive Into European Consumers' Online Behavior, 2009

  Consumers' Uptake Of Social Activities Deepens Their Online Engagement

  August 13, 2009 | Olesia Klevchuk

  For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand...

• Report Consumer Behavior Online: A 2009 Deep Dive

  July 27, 2009 | Jacqueline Anderson

  The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's...

• Report How Big Is The eReader Opportunity?

  Book Readers Drive The Market Now, But That Will Change

  May 27, 2009 | Sarah Rotman Epps

  The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

• Report The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

  May 22, 2009 | Thomas Husson

  The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications...

• Report Technographics® Survey Highlights: European Consumer Technology Online Survey, Q4 2008

  March 4, 2009 | Olesia Klevchuk

  This highlight deck summarizes the key findings from Forrester¿s European Consumer Technology Online Survey, Q4 2008. This deck covers Home Networks, Internet connection outside of home, and...

• Report Technographics® Survey Highlights: Hispanic Technographics Consumer Technology Phone Survey, Q4 2008

  January 12, 2009 | Tamara Barber

  This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2008.

• Report Technographics® Survey Highlights: North American Technographics Telecom and Internet Access Online Survey, Q3 2008

  December 16, 2008 | Joost van Kruijsdijk

  This highlight deck summarizes the key findings from Forrester¿s North American Technographics Telecom and Internet Access Online Survey, Q3 2008.

• Report Technographics® Survey Highlights: North American Technographics Marketing And Mobile Internet Online Survey, Q3 2008

  December 9, 2008 | Jacqueline Anderson

  This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media, Marketing, And Mobile Internet Online Survey, Q3 2008. This deck covers mobile Internet usage,...

• Report Technographics® Insight: Mobile Activities In Metropolitan China ¿ Differences In Adoption Driven By Age, Not Gender

  November 12, 2008 | Dia Ganguly

  The following Technographics Insight reviews the latest 2008 consumer survey data on mobile phone adoption and usage to reveal gender and age differences.

• Report Technographics® Insight: Mobile Phones Kick-Start Digital Activities In Metropolitan India

  October 30, 2008 | Dia Ganguly

  This Technographics Insight takes a look at mobile phone activities in Metropolitan India.

• Report Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007

  April 15, 2008 | Joost van Kruijsdijk

  This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

• Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2007

  February 22, 2008 | Dia Ganguly

  This highlight deck summarizes the key findings from Forrester¿s Asia Pacific Technographics® Survey, Q4 2007. This deck covers Internet, mobile, and television adoption, behaviors, and advertising...

• Report Which Generations Are Doing Mobile Data Activities, 2007

  January 4, 2008 | Charles S. Golvin

  What are consumers doing with their mobile phones, besides making calls? How do mobile data activities differ by generation?

• Report Survey Highlights: North American Technographics Consumer Technology Online Survey, Q1 2007

  July 5, 2007 | Ted Schadler

  This survey highlight data charts slide deck presents the key data points contained in our latest survey on consumers and technology: North American Technographics Consumer Technology Online...

• Report Hispanics Connect To Mobile Data

  Hispanic Mobile Data Users Are A Small But Attractive Group

  February 2, 2007 | Tamara Barber

  Marketers who target Hispanic mobile data users — whether with new mobile applications or with marketing campaigns delivered via mobile phone — will find a small, but receptive, set of Hispanic...