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Charts & Figures
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Forrester's Rules Of Thumb For Analyzing Mobile Mind Shift Index Scores
November 25, 2014
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Mobile Expectations Vary From Country To Country
November 25, 2014
Search Results
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Report The New Mobile Mind Shift Index: Global
Global Consumer Technographics®
November 25, 2014 | Gina Fleming, Thomas Husson, Josh BernoffForrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...
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Report Global Mobile Behaviors, 2012
Global Consumer Technographics®
April 24, 2013 | Gina FlemingIn 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....
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Report Technographics® Insight: Global Mobile Internet And Mobile Content
July 6, 2009 | Olesia KlevchukThis Technographics Insight takes a look at 2009 consumer mobile adoption in North America, Europe and Asia Pacific. It examines the role of a mobile phone in communication, search and...
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Report Technographics® Insight: Japan And South Korea Continue Their Reign As Global Wireless Leaders
December 23, 2008 | Dia GangulyThe following Technographics Insights reviews the 2008 consumer mobile adoption and activities data in Asia-Pacific with a focus on the global market leaders, Japan and South Korea.
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Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2007
February 22, 2008 | Dia GangulyThis highlight deck summarizes the key findings from Forrester¿s Asia Pacific Technographics® Survey, Q4 2007. This deck covers Internet, mobile, and television adoption, behaviors, and advertising...