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• Report Understand Social Consumers To Achieve Marketing Success In Asia Pacific

  Use Social Technographics® Scores To Define Your Social Approach And Tactics In Asia Pacific

  November 22, 2016 | Xiaofeng Wang, Gina Fleming

  Marketers in Asia Pacific are increasingly investing in social marketing. They expect great returns but face the challenge of determining the most successful social marketing strategies. B2C...

• Report The New Mobile Mind Shift Index: Global

  Global Consumer Technographics®

  November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

  Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

• Report Revealing The Social Technographics® Scores Of Global Consumers

  Global Consumer Technographics

  February 20, 2014 | Gina Fleming

  Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

• Report Global Mobile Behaviors, 2012

  Global Consumer Technographics®

  April 24, 2013 | Gina Fleming

  In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

• Report Global PC And Broadband Penetration

  A Technographics® Global Overview Document

  June 12, 2012 | Gina Fleming

  The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

• Report Global Mobile Behaviors, 2011

  Global Technographics® Overview: Mobile

  October 19, 2011 | Gina Fleming

  Mobile usage is becoming increasingly prevalent around the globe. The majority of respondents to our surveys in the US, Asia, and Europe own a mobile phone by now, but usage and engagement varies...

• Report Global Mobile And Online Bankers

  July 26, 2011 | Jacqueline Anderson

  Many financial services firms have been moving transactions out of the branch and into more cost-effective channels in the past few years. The introduction of Internet banking services has gotten...

• Report Technographics® Survey Highlights: Media Consumption In Asia Pacific

  May 20, 2011 | Olesia Klevchuk

  An overview of media consumption in Asia Pacific, including the relationship between age and media consumption, as well as trust in ads in traditional versus online media.

• Report Online Global Consumers' Broadband Adoption And Internet Activities

  A Technographics® Global Overview Document

  July 6, 2010 | Jacqueline Anderson

  Understanding how global consumers access the Internet is a crucial part of understanding how they're engaging with the Internet (and thus how you can engage with them). This Technographics® Global...

• Report Technographics® Survey Highlights: Social Networking In Asia Pacific

  May 14, 2010 | Olesia Klevchuk

  This highlight deck summarizes the key findings related to Internet access and device adoption from Forrester's Asia Pacific Technographics Survey, Q4 2009.

• Report A Deep Dive Into Asia Pacific Consumers' Online Behavior

  November 18, 2009 | Olesia Klevchuk

  For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at...

• Report Technographics® Survey Highlights: PC Adoption In Asia Pacific

  September 2, 2009 | Olesia Klevchuk

  This highlight deck summarizes the key findings related to PC uptake from Forrester’s Asia-Pacific Technographics Survey, Q2 2009. This is the second survey highlight in a series from the...

• Report Technographics® Survey Highlights: Media Consumption In Asia Pacific

  September 1, 2009 | Olesia Klevchuk

  This highlight deck summarizes the key findings related to media from Forrester’s Asia-Pacific Technographics Survey, Q2 2009. This is the first survey highlight in a series from the Asia-Pacific...

• Report Technographics Insight: Who Buys Mobile Services In Asia Pacific?

  July 31, 2009 | Reineke Reitsma

  This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

• Report Technographics® Insight: Global Mobile Internet And Mobile Content

  July 6, 2009 | Olesia Klevchuk

  This Technographics Insight takes a look at 2009 consumer mobile adoption in North America, Europe and Asia Pacific. It examines the role of a mobile phone in communication, search and...

• Report Technographics® Insight: Internet Usage And Online Activities Across Asia Pacific Markets

  May 18, 2009 | Reineke Reitsma

  This Technographics Insight takes a look at Internet uptake in Asia Pacific markets. It examines Internet adoption across countries, the profile on online consumers, and their activities online.

• Report Technographics® Insight: Global Media Consumption

  March 11, 2009 | Olesia Klevchuk

  This Technographics Insight takes a look at media consumptions in North America, Europe and Asia. It examines levels and trends of media consumption across the Globe.

• Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2008

  February 25, 2009 | Dia Ganguly

  This Techographics Survey Highlight takes a look at Internet adoption across Asia Pacific markets in 2008 It examines Internet usage more closely by looking at online retail, online travel, and...

• Report Technographics® Insight: Japan And South Korea Continue Their Reign As Global Wireless Leaders

  December 23, 2008 | Dia Ganguly

  The following Technographics Insights reviews the 2008 consumer mobile adoption and activities data in Asia-Pacific with a focus on the global market leaders, Japan and South Korea.

• Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2007

  February 22, 2008 | Dia Ganguly

  This highlight deck summarizes the key findings from Forrester¿s Asia Pacific Technographics® Survey, Q4 2007. This deck covers Internet, mobile, and television adoption, behaviors, and advertising...

• Report Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

  December 27, 2007 | Dia Ganguly

  This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...

• Report Technographics Multicountry Analysis: Media Trust In Metropolitan China And The Rest Of Asia

  November 15, 2007 | Dia Ganguly

  This data chart compares content trust in newspapers, in magazines, on the radio, in direct mail and on the Internet for consumers China, India, Korea, Japan, Australia, and the US. The chart takes...

• Report Technographics Multicountry Analysis: 2007 Global Broadband Update

  November 15, 2007 | Dia Ganguly

  This Technographics Data Chart provides a 2007 update on global broadband adoption and activities in Asia-Pacific (i.e. Japan, South Korea, Australia, metropolitan China, and metropolitan India),...

• Report 2006 PC Ownership In Asia Pacific

  May 30, 2007 | Dia Ganguly

  Take a quick look at global PC penetration of consumers in Asia, Europe, and the US. Desktop and laptop adoption rates in China, India, Japan, and S. Korea highlight growth opportunities and...