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  • Report Global Mobile Behaviors, 2012

    Global Consumer Technographics®
    April 24, 2013 | Gina Fleming

    In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

  • Report How Consumers In Asia Pacific Use Their Mobile Phones

    Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe
    December 13, 2010 | Olesia Klevchuk

    Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia...

  • Report Technographics® Insight: Global Mobile Internet And Mobile Content

    July 6, 2009 | Olesia Klevchuk

    This Technographics Insight takes a look at 2009 consumer mobile adoption in North America, Europe and Asia Pacific. It examines the role of a mobile phone in communication, search and...

  • Report Technographics® Insight: Japan And South Korea Continue Their Reign As Global Wireless Leaders

    December 23, 2008 | Dia Ganguly

    The following Technographics Insights reviews the 2008 consumer mobile adoption and activities data in Asia-Pacific with a focus on the global market leaders, Japan and South Korea.

  • Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2007

    February 22, 2008 | Dia Ganguly

    This highlight deck summarizes the key findings from Forrester¿s Asia Pacific Technographics® Survey, Q4 2007. This deck covers Internet, mobile, and television adoption, behaviors, and advertising...

  • Report Why Japanese Mobile Internet Is A Success

    And What European Operators Should Do To Catch Up
    March 7, 2007 | Niek Van Veen

    When it comes to mobile services, Japan is still ahead of Europe by a whopping five years, even though operators in both regions introduced mobile Internet services at roughly the same time in the...

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