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• Report Adaptive Firms Grow Three Times Faster Than Their Industry Peers

  Flexible Technology, Predictive Insights, And Changeable Organizations Power Adaptive Firms

  April 13, 2021 | Bobby Cameron, Fiona Mark

  The pace of change has never been faster, and it will continue to accelerate. The most successful organizations will capitalize on this rapid change. Forrester finds that firms with a future fit...

• Report Mastering Mergers And Acquisitions

  Raise Your Game To Make IT An Asset In Future Deals

  April 8, 2021 | Bobby Cameron, Patrick Carroll

  As overall market volatility and uncertainty increase, mergers and acquisitions (M&A) will once again become a core strategic option for business decision-makers. Unfortunately, few IT...

• Report The 10 Core Competencies You Need To Be Future Fit

  April 6, 2021 | Brian Hopkins, Bobby Cameron, Patrick Carroll

  You need to be future fit to deliver great experiences for your customers and employees. To help you understand how to become future fit, we examined our North American 2020 Future Fit Technology...

• Report Future Fit Firms Outpace The Competition

  Get Adaptive, Creative, And Resilient To Deliver Higher Revenue Growth

  April 6, 2021 | Brian Hopkins, Patrick Carroll, Bobby Cameron

  To succeed in the 2020s, CIOs and technology leaders must help their firms navigate the post-pandemic new normal, enable technology-driven innovation, and deliver on the goal of customer obsession....

• Report Gauge Your IT Maturity To Chart Your Transformational Technology Course

  Assessment: The IT Transformation Playbook

  March 12, 2021 | Bobby Cameron

  The age of the customer sets the context for technology-based transformation. But what specific steps will help you harness customer insights and a future fit technology strategy to win, serve, and...

• Report Build Integrated Technology Platforms To Accelerate Growth And Agility

  Intermediate Level: Technology Practices For IT Transformation

  March 11, 2021 | Bobby Cameron, Brian Hopkins, Ted Schadler

  Technology leaders in the intermediate phase of IT transformation must help their firms consistently engage customers along every step of their journeys and constantly adapt and grow with their...

• Report The State Of IT Maturity, 2020 — On The Path To A Future Fit Technology Strategy

  The Benchmark Report In The IT Transformation Playbook

  March 9, 2021 | Bobby Cameron

  Forrester surveyed more than 12,000 global business and technology decision-makers with influence over technology purchases to better understand what mature technology leaders are doing to meet...

• Report Reset Technology Governance To Innovate And Drive Value

  Beginner Level: Tech Governance Practices For IT Transformation

  March 8, 2021 | Bobby Cameron

  To deliver a future fit tech strategy in the service of customer obsession, tech leaders must develop a solid foundation for technology governance. Tech governance — the policies, frameworks, and...

• Report Adopt Agile, End-To-End Technology Governance

  Intermediate Level: Tech Governance Practices For IT Transformation

  March 5, 2021 | Bobby Cameron

  Firms require agile, end-to-end tech governance to meet the needs of an ever-changing business model. This new governance model must focus on speed, responsiveness, business value delivery, and...

• Report Harness Emerging Technologies To Guide Business Strategy

  Advanced Level: Technology Practices For IT Transformation

  February 12, 2021 | Bobby Cameron, Brian Hopkins, Ted Schadler

  Tech leaders in advanced firms treat technology as a business asset, making IT transformation a foundation for new customer-obsessed business models. As part of their future fit technology, they...

• Report Connect Business And Technology Governance For A Future Fit Technology Strategy

  Advanced Level: Use Advanced Tech Governance Practices To Create Value Across The Ecosystem

  February 12, 2021 | Bobby Cameron

  Governance processes for firms in the advanced phase of IT transformation must integrate tech governance with overall business governance for funding, risk management, and metrics. Technology is...

• Report Transform IT To Deliver A Future Fit Tech Strategy

  The Vision Report In The IT Transformation Playbook

  February 1, 2021 | Bobby Cameron, Sharyn Leaver, Glenn O'Donnell

  Companies spent heavily on IT and digital transformation in the 2010s, but with disappointing results. Forrester's Customer Experience Index™ (CX Index) scores stagnated, productivity languished,...

• Report Reset Your Technology Foundation For Customer Engagement

  Beginner Level: Technology Practices For IT Transformation

  January 25, 2021 | Bobby Cameron, Brian Hopkins, Ted Schadler

  Companies just beginning to establish their technology priorities for the age of the customer are facing an uphill battle against legacy systems and outdated technologies as they develop their...

• Forum Technology & Innovation Global

  Adapt To Win

  November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

  In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

• Report Your Definition Of Future Work Should Shape Your Operating Structure

  Classify Your Future Work For Successful Delivery In The Long Run

  June 4, 2020 | Gordon Barnett, Bobby Cameron

  As firms become more customer obsessed, the CIO mandate becomes richer and more complex — and that shapes the work that IT organizations must do. To succeed in this ever-changing environment, CIOs...

• Report Where To Adjust Tech Budgets In The Pandemic Recession

  Our Checklist For Where Companies With Different Degrees Of Stress Should Look For Tech Savings And Investment Opportunities

  May 19, 2020 | Andrew Bartels, Bobby Cameron

  Businesses around the world are facing the worst economic downturn since the Great Depression of the 1930s. CIOs and their business partners will be expected to make bigger cuts to tech budgets...

• Report Don't Hinder Effective Business Execution With Rigid Reporting Lines

  Power Your Firm's Customer Obsession — Evolve From Functional To Adaptive Structures

  May 12, 2020 | Gordon Barnett, Bobby Cameron

  As firms become more customer obsessed, the CIO mandate becomes richer and more complex — customer led, insights driven, fast, and connected. Succeeding in this ever-changing environment means CIOs...

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  Webinar Where And How To Adjust Tech Budgets In The Pandemic Recession

  May 11, 2020 | Andrew Bartels, Bobby Cameron

  Most businesses and governments face the prospect of revenues dropping by 10%, 20%, 30%, or more. CIOs will come under unprecedented pressure to cut tech budgets. To help them, Forrester analysts...

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  Webinar The Future Of SAP I: Key Directions And What It Means For SAP Customers

  April 23, 2020 | Liz Herbert, Bobby Cameron, Andrew Bartels

  This is the first of a two-part series on the future of SAP and what it means for customers. The vast majority of Forrester clients use SAP — with some running it for specific functions...

• Report How To Successfully Structure Innovation Business Cases

  November 25, 2019 | Bobby Cameron, James Staten

  A lot of companies today misuse business cases when it comes to innovation. They slow down the process and as a result limit the potential for disruptive innovation. Therefore, it’s critical for...

• Report Predictions 2020: CIO

  Uncertainty Will Create Opportunity For CIO Leadership In 2020

  October 28, 2019 | Brian Hopkins, Bobby Cameron, J. P. Gownder

  Economic uncertainty unfolded in 2019 on the back of the already accelerating pace of technology-fueled disruption. As a result, it has become even more important and difficult to anticipate the...

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  Webinar How To Successfully Structure Innovation Business Cases

  September 5, 2019 | James Staten, Bobby Cameron

  Far too often enterprises fail to bring new innovative value to market because they fail to set the business case right. In this webinar, Forrester’s CIO research leads, James Staten and...

• Report Dare To Disrupt With Technology-Driven Innovation

  Lead With Technology To Create Explosive 4x Returns

  July 19, 2019 | Brian Hopkins, Bobby Cameron, James Staten

  Most firms use traditional innovation methods to meet their business goals. As a result, they get nondifferentiated offerings and average results. CIOs and other business leaders should read this...

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  Webinar Agility Is Not Enough — To Grow Explosively, You Must Be Adaptive

  June 11, 2019 | Brian Hopkins, Bobby Cameron

  Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...

• Report Beyond Agility — Adaptive Enterprises Hold The Winning Hand

  Adaptive Enterprises Win At Customer Obsession, Growing Three Times Their Industries' Averages

  May 7, 2019 | Brian Hopkins, Bobby Cameron

  Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...