Search Results

• Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

  Continuous Improvement: The Digital Experience Delivery Playbook

  December 29, 2020 | Joe Cicman, Caleb Ewald

  So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now you must create a...

• Report Q&A: A Dozen Questions To Answer Before Taking Your Marketing Event Virtual

  December 21, 2020 | Laura Ramos

  Events are an important tactic B2B marketers use to attract and interact with prospects and customers. This report helps marketing leaders, demand generation, and event managers weigh the...

• Report Opportunities And Risks Accompany The Use Of Employee Collaboration And Meeting Technology

  Video, Audio, And Chat Just Got More Complicated For Enterprises

  December 11, 2020 | Cheryl McKinnon, Art Schoeller, Heidi Shey

  Hundreds of millions of workers are on chats, video, and audio calls each day, with many working from home — this is the "new normal." Application development and delivery (AD&D) leaders and their...

• Report The Future Of Documents

  A Look Beyond The Paradigm Of Paper And Into Opportunities For Innovation

  December 9, 2020 | Cheryl McKinnon

  Application development and delivery (AD&D) professionals can drive innovation in one of the most fundamental business activities: the creation and distribution of documents. Despite more than 30...

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  Webinar The State Of Video Technologies For Delivering Virtual Employee And Customer Experiences

  December 1, 2020 | Nick Barber

  Video experiences are powerful for both employees and customers. With a wide array of technologies supporting video experiences, which ones should you invest in? This webinar looks at 20 video...

• Report Organizing For Success In Collaboration

  Organization: The Enterprise Collaboration Playbook

  October 23, 2020 | Art Schoeller

  Too often, technology leaders approach staffing for collaboration as they would other projects led by the technology organization. Application development and delivery (AD&D) leaders must establish...

• Report The Critical Role Of Policy In Enterprise Collaboration

  Processes: The Enterprise Collaboration Playbook

  October 21, 2020 | Art Schoeller

  A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

• Report The Path To Customer Obsession Is Paved With Enterprise Collaboration

  Vision: The Enterprise Collaboration Playbook

  October 20, 2020 | Art Schoeller

  To create and deliver profitable customer experiences (CX), businesses rely on ecosystems that bring together networks of employees, partners, and customers. Keeping these disparate groups engaged...

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  Webinar Transitioning In-Person Events To Virtual: A Closer Look At The Technology Landscape

  September 16, 2020 | Laura Ramos, Meredith Cain

  The coronavirus pandemic is causing businesses to cancel or postpone all in-person gatherings. For marketers and sellers who rely on events such as user conferences or roadshows to generate demand...

• Report Gain A Competitive Advantage Through Enterprise Collaboration

  Executive Overview: The Enterprise Collaboration Playbook

  September 4, 2020 | Art Schoeller

  Many collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration (EC) strategy engages employees and connects the...

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  Playbook The Enterprise Collaboration Playbook For 2021

  Gain A Competitive Advantage Through Enterprise Collaboration

  Many collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration (EC) strategy engages employees and connects the...

  Read more of the Executive Overview >

• Report Now Tech: Knowledge Management Solutions For Customer Service, Q3 2020

  Forrester's Overview Of 22 Knowledge Management Providers

  July 23, 2020 | Kate Leggett

  You can use knowledge management (KM) solutions to empower customers and front-office workers with curated answers to common questions, drive customer satisfaction, and create lasting customer...

• Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Rusty Warner, Gordon Barnett

  Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...

• Report EA Professionals, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Gordon Barnett, Rusty Warner

  Successfully enabling a customer-obsessed strategy is dependent on a well-coordinated technology strategy championed by both business and technology executives. To succeed, outcome-driven...

• Report Five Lessons Learned From The Forrester Wave™: Intranet Platforms, Q2 2020

  Start With The Build Versus Buy Decision — Then Stay Focused On The Employee Experience

  July 15, 2020 | Cheryl McKinnon

  Application development and delivery (AD&D) professionals in 2020 are actively supporting their peers in communications, employee experience, and line-of-business roles to modernize and optimize...

• Report Setting The Technology Foundation For Your Enterprise Collaboration Strategy

  Tools And Technology: The Enterprise Collaboration Playbook

  July 10, 2020 | Art Schoeller

  Many organizations are making a fundamental bet on enterprise collaboration (EC) to link the various roles in the customer experience ecosystem and make worker effectiveness and engagement into a...

• Report Now Tech: Social Listening Platforms, Q3 2020

  Forrester's Overview Of 25 Social Listening Platform Providers

  July 9, 2020 | Jessica Liu

  You can use social listening platforms (SLPs) to measure brands' social media efforts, conduct market research, and propel product innovation. But to realize these benefits, you'll first have to...

• Report Collaboration Success Hinges On Effective Change Management

  Continuous Improvement: The Enterprise Collaboration Playbook

  June 19, 2020 | Art Schoeller

  For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

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  Webinar Supercharge Your Collaboration And Communication Strategy In The COVID-19 Era

  June 18, 2020 | Nick Barber

  COVID-19 has massively disrupted employee experience and how companies interact with customers through events. During this webinar, we explore the challenges that US employees face in working...

• Report Center Your COVID-19 Business Recovery Planning Around Employee Understanding

  Build Empathy And Trust To Effectively Address Employee Concerns And Challenges

  June 17, 2020 | Michael Barnes, Zhi-Ying Barry, Riccardo Pasto

  With COVID-19 restrictions easing, organizations are accelerating plans to reopen facilities and reengage customers physically as well as virtually. While Australians are more confident of their...

• Report The Forrester Wave™: Intranet Platforms, Q2 2020

  The 12 Providers That Matter Most And How They Stack Up

  June 16, 2020 | Cheryl McKinnon

  In our 26-criterion evaluation of intranet platform providers, we identified the 12 most significant ones — Akumina, Atlassian, Aurea (Jive Software), Igloo Software, Interact, Liferay, LiveTiles,...

• Report Your Definition Of Future Work Should Shape Your Operating Structure

  Classify Your Future Work For Successful Delivery In The Long Run

  June 4, 2020 | Gordon Barnett, Bobby Cameron

  As firms become more customer obsessed, the CIO mandate becomes richer and more complex — and that shapes the work that IT organizations must do. To succeed in this ever-changing environment, CIOs...

• Report Now Tech: Collaborative Work Management Tools, Q2 2020

  Forrester's Overview Of 25 Collaborative Work Management Providers

  May 7, 2020 | Margo Visitacion

  Application development and delivery (AD&D) professionals use collaborative work management (CWM) to empower employees to deliver successful outcomes, increase agility while maintaining...

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  Webinar Future-Proof Your Workforce Strategy With Adaptive Talent Management

  Get Started Delivering The Future Of Work Today

  April 28, 2020 | Mark Brandau

  Yesterday’s approaches to talent management do not support the future of work and customer-obsessed strategies. A new approach that focuses on talent adaptivity is required to effectively...

• Report Zoom Becomes A Product Security Cautionary Tale

  CISOs Must Take Extra Steps To Protect Their Firms While Zoom Fixes Critical Flaws

  April 23, 2020 | Jeff Pollard, Fatemeh Khatibloo, Art Schoeller

  As the global pandemic sent hundreds of thousands of employees to work from home overnight, Zoom quickly rose to worldwide prominence as a central enabling technology. But just as quickly, Zoom...