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The B2B Marketing Playbook For 2021

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

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  • Report Now Tech: Channel Onboarding, Q4 2019

    Forrester's Overview Of 30 Channel Onboarding Providers
    November 11, 2019 | Jay McBain

    You can use channel onboarding to improve channel revenue as well as partner relationships and loyalty, which correlate to the long-term success of partnerships and require personalized education,...

  • Report Now Tech: Online Video Platforms For B2B Marketing And Sales, Q2 2019

    Forrester's Overview Of 35 Video Platform Providers
    June 21, 2019 | Laura Ramos, Nick Barber

    You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first...

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