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• Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

  Thursday, March 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Boris Evelson, Mike Gualtieri, Cinny Little

  Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Report Deploy These Three Change Agent Personas To Drive More Decision-Making From Data

  Intermediate Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Cinny Little

  Customer insights (CI) pros, along with all business and operations areas, struggle to drive more decision-making that matters from data and insights. To remain competitive, firms must accelerate...

• Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

  Advanced Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Boris Evelson, Cinny Little

  Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

• Report Break Through Data Governance Fatigue

  A Framework For Effectiveness And Sustainability

  February 25, 2021 | Michele Goetz

  Data governance was never about the data. It was about your business. Focusing on command and control cultures, bureaucracy, complexity, and technology has hobbled data governance success....

• Report Digital Store Analytics Tech For The New Normal

  Performance Management: The Digital Store Playbook

  February 19, 2021 | James McCormick, Scott Compton

  A new crop of emerging technologies, and the solutions they power, will unleash a new cycle of rising expectations from buyers and employees, as well as changing behaviors and disruption. This...

• Report The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2021

  Intermediate Level: Technology Practices For Insights-Driven Businesses

  February 17, 2021 | Boris Evelson

  Turning raw data into actionable insights is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

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  Playbook The Insights-Driven Business Playbook

  Build An Insights-Driven Business

  Harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a prerequisite for success. But setting up the technology...

• Report AI 2.0: Upgrade Your Enterprise With Five Next-Generation AI Advances

  Advanced Level: Technology Practices For Insights-Driven Businesses

  February 9, 2021 | Kjell Carlsson, PhD, Brandon Purcell, Mike Gualtieri

  Just when you thought you knew what AI could and couldn't do, it quietly gets a radical upgrade. Five key advances redefine AI use cases and break the chains that have shackled enterprise AI...

• Report Now Tech: Data Governance Solutions, Q1 2021

  Forrester's Overview Of 23 Data Governance Solution Providers

  February 8, 2021 | Jennifer Belissent, PhD

  You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

• Report Now Tech: Virtual Healthcare Platforms, Q1 2021

  Forrester's Overview Of 28 Virtual Healthcare Platform Providers

  January 14, 2021 | Arielle Trzcinski

  Healthcare organizations (HCOs) can use virtual care (VC) to increase the capacity of existing clinical teams, improve clinical outcomes and lower medical spend for patients and members, and defend...

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  Webinar IoT Predictions 2021

  January 7, 2021 | Paul Miller, Michele Pelino

  Enterprises and consumers continue to drive demand for new internet of things (IoT) solutions and services across verticals and geographies. Join us to hear Forrester IoT analysts reflect on 2020...

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

  Intermediate Level: Process Practices For Insights-Driven Businesses

  December 23, 2020 | Jennifer Belissent, PhD

  Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

• Report Build An Insights-Driven Business

  The Executive Overview Of The Insights-Driven Business Playbook

  December 9, 2020 | Srividya Sridharan, Gene Leganza

  In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

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  Webinar Deconstructing The Forrester Wave™: Social Listening Platforms, Q4 2020

  November 17, 2020 | Jessica Liu, Sarah Dawson

  Social listening platforms' value extends beyond the marketing department to public relations, consumer insights, market research, customer service, and product teams. Brands can apply social...

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  Webinar Healthcare Predictions 2021

  November 10, 2020 | Arielle Trzcinski, Jeff Becker

  As the world continues to endure a public health crisis, healthcare faces a metamorphosis under the pressure of compounding challenges that include financial uncertainty, unprecedented digital...

• Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

  Benchmarks: The Enterprise Content Management Playbook

  November 6, 2020 | Cheryl McKinnon

  Benchmarks provide enterprise architecture (EA) professionals and their content management program peers with data to inform their roadmaps. Use this report to gauge how other organizations invest...

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  Webinar Cybersecurity Predictions 2021

  November 3, 2020 | Jeff Pollard, Joseph Blankenship, Heidi Shey

  This webinar provides a deep dive on our five cybersecurity predictions slated to take place in 2021. CISOs and other security leaders will learn what will happen, why, and what to do about it in...

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

• Report The Critical Role Of Policy In Enterprise Collaboration

  Processes: The Enterprise Collaboration Playbook

  October 21, 2020 | Art Schoeller

  A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

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  Webinar What's Hot And What's Not In Wealth Management Tech For 2020

  October 14, 2020 | Vijay Raghavan

  In the highly competitive world of wealth management, financial services must invest in tech initiatives that will differentiate them, drive revenue growth, and keep their customers and financial...

• Report Introducing AI-Powered, Human-Controlled Digital Decisioning Platforms

  Use DDPs To Encapsulate Decision Logic Powered By The Best Of Analytics, AI, Math, And Human Logic

  August 11, 2020 | Mike Gualtieri, Boris Evelson

  Digital decisioning platforms (DDPs) allow application development and delivery (AD&D) pros to combine the best of human decision logic with the best of AI to implement application-embedded...

• Report Now Tech: Predictive Analytics And Machine Learning In China, Q3 2020

  Forrester's Overview Of 35 PAML Providers

  July 24, 2020 | Danny Mu, Charlie Dai

  You can use predictive analytics and machine learning (PAML) solutions in China to automate machine learning model development, free data scientists from tedious tasks, and ensure model...

• Report The Forrester Wave™: Location Intelligence Platforms, Q2 2020

  Tools And Technology: The Digital Intelligence Playbook

  June 23, 2020 | James McCormick

  In our 30-criterion evaluation of location intelligence platform providers, we identified the nine most significant ones — CARTO, Esri, Google, Hexagon, MapLarge, Microsoft, Oracle, Salesforce, and...

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  Webinar Struggling To Find Value In Data? Insights Service Providers Deliver Business Value — And Build Culture And Capacity

  June 15, 2020 | Jennifer Belissent, PhD

  Firms make fewer than 50% of their decisions based on quantitative information as opposed to gut feeling, experience, or opinion. And, that doesn’t seem to change. Turning data into insights...