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The Enterprise Content Management Playbook For 2021

The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

Enterprise content management (ECM) continues to evolve to services-driven platforms. Rapid changes in the technology and competitive landscape complicate businesses' objectives to grow revenue and...

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  • Report Research Overview: Personalization

    A Guide To Our Personalization-Related Research
    December 11, 2020 | Rusty Warner, David Novitzky

    B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...

  • Report Use A Content Strategy Template To Ensure Content Serves Both The Business And Customer

    Businesses Need To Cultivate Clear And Standardized Approaches To Why And How They Make Content
    March 16, 2020 | Ryan Skinner

    This research began with the hypothesis that top-down content strategy, decided centrally, is a dead end. But our analysis reveals that content strategy from the bottom-up doesn't work either....

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