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• Report The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021

  The 15 Providers That Matter Most And How They Stack Up

  February 22, 2021 | Nick Barber

  In our 26-criterion evaluation of content management system (CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Amplience, Automattic, Bloomreach, Contentful, Contentstack,...

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  Webinar The State Of Video Technologies For Delivering Virtual Employee And Customer Experiences

  December 1, 2020 | Nick Barber

  Video experiences are powerful for both employees and customers. With a wide array of technologies supporting video experiences, which ones should you invest in? This webinar looks at 20 video...

• Report The Digital Asset Management Cookbook

  Assemble The Ingredients To Choose And Scale An Enterprise DAM

  June 26, 2020 | Nick Barber

  As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

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  Webinar Your Recipe For A Tasty Content Experience

  June 11, 2020 | Nick Barber

  Selecting, deploying, and driving adoption of your digital asset management (DAM) system is like baking a cake; you need heaps of business case, generous amounts of metadata and taxonomy, and a bit...

• Report Now Tech: Agile Content Management Systems, Q1 2020

  Forrester's Overview Of 30 Agile CMS Providers

  February 27, 2020 | Nick Barber, Mark Grannan

  You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

• Report The Agile CMS Cookbook: Tales From The Test Kitchen

  Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption

  February 7, 2020 | Nick Barber, Mark Grannan

  Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

• Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019

  The 14 Providers That Matter Most And How They Stack Up

  November 20, 2019 | Nick Barber

  In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM,...

• Report Forrester Infographic: DAM Software Market Set To Top $1 Billion In 2019

  North America And EMEA Lead DAM User Adoption, With Vendors Prioritizing AI And Integrations Investments

  June 3, 2019 | Nick Barber

  Companies aren't just creating more rich media content; most of them want to deliver it more efficiently too. Three-quarters of global software decision makers have implemented, are planning to...