Featured content
The Employee Experience Playbook For 2021
Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm
Employee experience (EX) continues to gain momentum as the evidence for its impact on business outcomes mounts. But EX is still early in its evolution as a practice, leaving EX leaders with...
Charts & Figures
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The Future Fit Core Competencies
April 6, 2021
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Future Fit Technology Strategy
April 6, 2021
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Consumer Values Differ Dramatically By Country
February 11, 2021
Search Results
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Report The 10 Core Competencies You Need To Be Future Fit
You need to be future fit to deliver great experiences for your customers and employees. To help you understand how to become future fit, we examined our North American 2020 Future Fit Technology...
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Report Geopolitical Disruption Demands Local Trust
CMOs At Global Brands Must Pivot To Truly Multilocal Operations
February 11, 2021 | Thomas HussonEven before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...
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Webinar Rethink The Smart Office For 2021
Despite the move to remote working in 2020, organizations are starting to plan for the return to work in 2021. As we head into the end of 2020, companies are reexamining the technologies,...
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Report Forrester Predictions 2021: Accelerating Out Of The Crisis
October 28, 2020 | Sharyn Leaver2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...
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Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever
Europe-Friendly Start Time
The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
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Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever
The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
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Webinar An Exec's Guide To The Internet Of Things: How To Start From Business Value
How does internet of things (IoT) technology fit into business strategy? A common mistake is to start with technology first. This webinar maps out how to put IoT in the context of business value...
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Forum CX Sydney
The Time Is Now: Lead With Experience
CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...
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Webinar Prepare Your Organization For Pandemic Recovery
As the epicenter of the COVID-19 pandemic shifts around the world and each affected region reaches its peak infection rate, firms must prepare now to restart closed plants, reopen retail locations,...
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- Consumer Packaged Goods (CPG) (9)
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- Employee Onboarding (1)
Methodology
- Consumer Technographics (5)
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- North America (8)
- Asia Pacific (7)
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Analyst
- Thomas Husson (5)
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- Brian Hopkins (2)
- Michele Pelino (2)
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Market Imperatives
- Drive revenue with customer experience (8)
- Transform IT to win, serve, and retain customers (4)
- Customer-obsessed operating model (3)
- Differentiate with digital (3)
- Secure customers, protect the brand (3)
- Use customer insights to gain competitive advantage (3)
- Accelerate growth with marketing innovation (2)