Search Results

• Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

  Advanced Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Boris Evelson, Cinny Little

  Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

• Report Integrated Value Stream Management Benefits Business and Development Leaders

  Roadmap: The Agile Software Leadership Playbook

  February 24, 2021 | Margo Visitacion, Christopher Condo

  Business leaders see development as a black box and struggle to understand its costs and priorities. Meanwhile, development leaders are often left in the dark regarding business cases and feature...

• Report Research Overview: Tech Titans In Healthcare, Banking, And Retail

  A Guide To Forrester's Research On The Tech Titans

  February 23, 2021 | Alyson Clarke, Arielle Trzcinski

  The "tech titans" — Amazon, Apple, Facebook, and Google — are expanding into the healthcare, banking, and retail sectors. They will look to further reorient customer expectations as they take on...

• Report Future Jobs: Australia's Automation Dividends And Deficits, 2020 To 2030

  A Future Of Jobs Series Report

  February 22, 2021 | Sam Higgins, Satish Meena, J. P. Gownder

  While the advent of AI and robotics will inevitably lead to job losses or automation deficits, these forces will affect different occupations at different times and in different ways. To help you...

• Report Assess The Strength Of Your Marketing And CX Alliance

  Assessment: The Experience-Led Marketing Playbook

  February 18, 2021 | Emily Collins

  The quest for customer engagement has left marketers with mountains of data, bloated martech stacks, and distraught customers. With trust, privacy, and choice now driving buying decisions,...

• Report Get Your AI Ready For Prime Time With AI Consultancies In Asia Pacific

  AI Consultancies In APAC Focus On Scaling AI To Production And Deploying Responsible AI

  February 18, 2021 | Achim Granzen

  Forrester's recent Now Tech overview of artificial intelligence consultancies in Asia Pacific (APAC) provides insight into the offerings and positioning of 23 leading AI service providers. This...

• Report Invent The Future With Asset Tokenization

  Tokenization Offers Tactical And Strategic Benefits, And Banks Must Prepare

  February 18, 2021 | Martha Bennett, Jost Hoppermann

  Representing assets as tokens on blockchain networks both supports process efficiencies and offers potential for new business models. Digital business strategists and emerging technology leaders...

• Report How Financial Services Firms Are Embracing Sustainability Around The World

  Landscape: Environmental Initiatives Dominate Sustainability Efforts Of Financial Services Firms

  February 17, 2021 | Oliwia Berdak, Luis Deya, Diane Deng

  As allocators of capital and risk underwriters, financial services firms have a big role to play in sustainability. But with choices spanning environmental, social, and governance (ESG) activities,...

• Report Connect Business And Technology Governance For A Future Fit Technology Strategy

  Advanced Level: Use Advanced Tech Governance Practices To Create Value Across The Ecosystem

  February 12, 2021 | Bobby Cameron

  Governance processes for firms in the advanced phase of IT transformation must integrate tech governance with overall business governance for funding, risk management, and metrics. Technology is...

• Report Use Forrester's CISO Strategic Canvas To Align Security With Business

  Strategic Plan: The S&R Practice Playbook

  February 10, 2021 | Jeff Pollard, Jinan Budge

  Security leaders know it's critical to align their efforts to the business, speak their business colleagues' language, and show support for business objectives. But with never-ending inbound...

• Report The Roadmap For Delivering Customer-Obsessed IT Transformation

  The Strategy Report In The IT Transformation Playbook

  February 4, 2021 | Matthew Guarini, Laura Koetzle, Sharyn Leaver

  To deliver on the promise of customer obsession, firms must use a future fit technology strategy. As a CIO, CTO, or other key technology leader, you need to craft a plan tuned to a specific...

• Report Know Your Social Media Audience In 2021 — And If They Want To Interact With You

  Landscape: The Social Marketing Playbook

  January 29, 2021 | Jessica Liu, Sarah Dawson

  The question B2C marketers should be asking is not whether consumers use social media but how best to use social media to interact with consumers. Forrester's new social consumer segmentation...

• Report Now Tech: Salesforce Consulting Partners, Q1 2021

  Forrester's Overview Of 37 Salesforce Consulting Partners Providers

  January 29, 2021 | Liz Herbert

  You can use Salesforce consulting partners to redesign your business using Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. But...

• Report Build A Dynamic Digital Banking Roadmap

  Roadmap: The Digital Banking Strategy Playbook

  January 22, 2021 | Peter Wannemacher

  Digital business leaders at banks must have both a vision of the future and a strategic plan for getting there. But moving from vision to action is never easy. Banks need a roadmap that lays out...

• Report Empowered Consumers Go Green

  Empowerment Drives The Sustainability Transformation

  January 19, 2021 | Anjali Lai, Salvatore Schiano

  The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core...

• Report Agile Software Leadership Drives Customer-Obsessed Company Success

  Executive Overview: The Agile Software Leadership Playbook

  January 8, 2021 | Chris Gardner, Margo Visitacion

  More than ever before, companies are under pressure to deliver continuous value to their customers, and agile delivery practices have become part of the mainstream as a result. But it's becoming...

• Report Technologists — And The Business — Must Execute At The Speed Of DevOps

  Intermediate Level: People Practices For IT Transformation

  January 8, 2021 | Gordon Barnett

  Intermediate organizations have the customer experience (CX) basics well in hand. They've broken down silos, institutionalized customer- and employee-centricity, and built a foundation of agile...

• Report Digital Operations Platforms: The Core Of Your Future Fit Tech Strategy

  Executive Overview: The Digital Operations Platforms Playbook

  January 6, 2021 | Liz Herbert

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Determine Your Data's Worth: Data Plus Use Equals Value

  Intermediate Level: Strategy Practices For Insights-Driven Businesses

  January 4, 2021 | Jennifer Belissent, PhD

  As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

• Report Rethink Metrics To Gain DX Traction

  Performance Management: The Digital Experience Delivery Playbook

  January 4, 2021 | Joe Cicman, Caleb Ewald

  Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

• Report Assess Your Digital Experience Delivery Maturity

  Assessment: The Digital Experience Delivery Playbook

  December 31, 2020 | Nick Barber, Joe Cicman

  Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

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  Playbook The Agile Software Leadership Playbook For 2021

  Agile Software Leadership Drives Customer-Obsessed Company Success

  More than ever before, companies are under pressure to deliver continuous value to their customers, and agile delivery practices have become part of the mainstream as a result. But it's becoming...

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• Report Planning And Delivery Ecosystem: The Central Nervous System For Delivering Business Strategy

  Tools And Technology: The Agile Software Leadership Playbook

  December 22, 2020 | Margo Visitacion

  CRM and enterprise resource planning (ERP) are familiar enterprise systems of record for customer and financial transactions, respectively. However, there's no equivalent system that informs firms...

• Report Learn From — Don't Fear — The Tech Titans To Prepare For The Future Of Banking

  December 17, 2020 | Alyson Clarke

  The tech titans — Amazon, Apple, Facebook, and Google — have been dabbling in financial services for years, and they continue to push into many aspects of banking and payments. This report looks at...