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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Team-Size-Band Successes Against Sales Objectives
August 4, 2020
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Budget-Band Success Against Sales Metrics
August 4, 2020
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Successes Against AR Metrics
August 4, 2020
Search Results
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Report AR's Graveyard: Unmet Sales Commitments
August 4, 2020 | Kevin LucasThe proportion of industry analyst relations (AR) people who commit to supporting sales among all AR people whom we survey has barely reached 50% since 2007. And AR's not improving enough either —...
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Report Target Industry Analyst Relations With Achievable Metrics
December 9, 2019 | Kevin LucasMyriad options puzzle industry analyst relations (AR) as it tries to measure the value it brings to high-tech vendors and to deliver consistently against related targets. A Forrester trends survey...