Search Results

• Report Gauge Your CRM Maturity

  Assessment: The CRM Playbook

  March 4, 2021 | Kate Leggett

  An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenges organizations to reshape the way that they target, acquire, retain, understand, and...

• Report Quantify The Business Value Of CRM

  Business Case: The CRM Playbook

  March 3, 2021 | Kate Leggett

  CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

• Report Research Overview: Marketing, CX And Design, And Digital Transformation Services

  A Guide To Forrester's Marketing, CX, And Digital Transformation Services Research

  March 3, 2021 | Collin Colburn

  Buyers of marketing, customer experience (CX), and digital transformation services face a complex landscape. Many agencies or service providers in this space position themselves as a one-stop shop...

• Report Follow The Money: DOP Planning And Analytics Redefines Enterprise Performance Management

  A New Generation Of Solutions Harnesses AI, Modeling, And Visualization To Drive Growth In The Post-COVID-19 Era

  March 1, 2021 | Liz Herbert

  Future fit businesses need modern, adaptive, purpose-built planning and analytics applications that cut across the business. While enterprise performance management (EPM) tools have historically...

• Report Transform Customer Processes And Systems To Improve Experiences

  Executive Overview: The CRM Playbook

  February 22, 2021 | Kate Leggett

  The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

• Report Vendors Battle For The Heart Of The Contact Center

  Landscape: The Contact Centers For Customer Service Playbook

  February 19, 2021 | Art Schoeller, Kate Leggett, Ian Jacobs

  The heart of the contact center comprises a set of complex, unintegrated technologies that firms must leverage to deliver quality service. But application development and delivery (AD&D) pros...

• Report Choose The Right CRM Solutions For Your Organization

  Tools And Technology: The CRM Playbook

  February 12, 2021 | Kate Leggett

  The CRM technology landscape is changing with the commoditization of core features, the fragmentation of CRM, the rise of platforms and ecosystems of value, and the need to provide...

• Report Scoring Our 2020 Cloud Predictions

  COVID-19 Delayed Almost All Our Predictions

  February 10, 2021 | Tracy Woo

  Every year, Forrester predicts what lies ahead for cloud in the year to come. But have these predictions proven true over the past year for infrastructure and operations (I&O) professionals? This...

• Report Now Tech: Salesforce Consulting Partners, Q1 2021

  Forrester's Overview Of 37 Salesforce Consulting Partners Providers

  January 29, 2021 | Liz Herbert

  You can use Salesforce consulting partners to redesign your business using Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. But...

• Report Now Tech: Cloud Security Gateways, Q1 2021

  Forrester's Overview Of 16 Cloud Security Gateway Providers

  January 26, 2021 | Andras Cser

  You can use cloud security gateway (CSG, also known as cloud access security broker or CASB) solutions to detect and protect against: 1) data loss, 2) excessive sensitive data access, and 3) use of...

• Report The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue

  Vision: The CRM Playbook

  January 22, 2021 | Kate Leggett

  In the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its...

• Report Research Overview: Cloud Technology And Services

  Tools And Technology: The Cloud Computing Playbook

  January 22, 2021 | Lauren Nelson, Bill Martorelli, Tracy Woo

  Cloud offers technology leaders a fundamentally new approach to how the organization builds, deploys, and manages software and infrastructure. To help their organizations succeed, infrastructure...

• Report Research Overview: Technology And Software Services

  A Guide To Forrester's Application And Infrastructure Services Research

  January 12, 2021 | Amanda LeClair

  Tech and software services buyers face a complex landscape. Many services providers position as end-to-end digital transformation partners or the top partner for a specific platform, but when it...

• Report Digital Operations Platforms: The Core Of Your Future Fit Tech Strategy

  Executive Overview: The Digital Operations Platforms Playbook

  January 6, 2021 | Liz Herbert

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

• Report Quantifying The Business Value Of SaaS DOP Investments

  Business Case: The Digital Operations Platforms Playbook

  December 30, 2020 | Liz Herbert, Adam Schlegel

  As firms look to replace old legacy enterprise resource planning (ERP) solutions with modern digital operations platforms (DOPs) to drive business agility and customer outcomes, they're...

• 

  Playbook The Contact Centers For Customer Service Playbook For 2021

  Transform The Contact Center For Customer Service Excellence

  Customer service is at a tipping point. Customers contact enterprises more often and via more channels; they shift between channels seamlessly and even use multiple channels simultaneously....

  Read more of the Executive Overview >
• 

  Playbook The CRM Playbook For 2021

  Transform Customer Processes And Systems To Improve Experiences

  The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

  Read more of the Executive Overview >

• Report Understanding The Cloud Service Provider Landscape

  Landscape: The Cloud Computing Playbook

  December 23, 2020 | Bill Martorelli, Liz Herbert

  With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

• Report The State Of Cloud In Malaysia

  Malaysian Firms Are Adopting Cloud On Multiple Fronts

  December 21, 2020 | Achim Granzen, Frederic Giron

  Malaysian firms see cloud computing as a key infrastructure priority for their organizations in 2021. Adoption drivers include cost-cutting, access to innovative services, and application and...

• Report The State Of Cloud In Japan

  Japanese Firms Need Help Refining Their Cloud Migration Plans

  December 17, 2020 | Achim Granzen, Frederic Giron

  Japan is a rapidly maturing market for cloud computing. Software-as-a-service (SaaS) has been successful over the past few years, and now more Japanese firms are considering cloud for their IT...

• Report The Market For Microsoft Business Applications Services Will Hit $10.3 Billion In 2025

  Implementation Service Providers Race To Build Solutions And Capabilities

  December 17, 2020 | Leslie Joseph

  Microsoft's portfolio of business applications in the cloud encompasses Dynamics 365 and Power Platform. These applications have seen significant growth, supported by a fast-growing but fragmented...

• 

  Webinar Digital Business Predictions 2021

  December 16, 2020 | Ted Schadler, Nigel Fenwick, Liz Herbert

  2020 was a year that no company will ever forget. The pandemic changed everything. Companies that had laid the foundations of cloud, agility, and strategic partnerships were ready to respond with...

• Report The Forrester Tech Tide™: Cloud Governance And Enablement Technologies, Q4 2020

  Fourteen Technologies That Underpin Cloud Governance And Enablement

  December 15, 2020 | Tracy Woo, Andras Cser

  Cloud governance is critical to firms' ability to drive growth, accelerate innovation, and provide flexibility at scale. To accelerate their performance in cloud, companies are evaluating and...

• Report Building The Business Case For Omnichannel Commerce

  Business Case: The Omnichannel Commerce Playbook

  December 7, 2020 | Brendan Witcher

  Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

• Report Cloud Powers The Adaptive Enterprise

  Vision: The Cloud Computing Playbook

  November 30, 2020 | Dave Bartoletti

  Cloud is no longer tactical but rather a strategic enabler of connected platform economies. Infrastructure and operations (I&O) leaders must orchestrate cloud ecosystems that link employees,...