Search Results

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Identify And Estimate The Costs Of Downtime On Your Business

  Don't Rely On Industry Averages -- Determine Your Own

  January 13, 2021 | Naveen Chhabra

  Resilient tech infrastructure is critical for business success, and downtimes cost dearly. Infrastructure and operations (I&O) pros leading their firms’ IT disaster recovery (DR) program must...

• Report Forrester Infographic: Understanding Today’s Chinese Investors

  January 7, 2021 | Meng Liu, Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help these firms decide on new products and services or optimize customer engagement models....

• Report Rethink Metrics To Gain DX Traction

  Performance Management: The Digital Experience Delivery Playbook

  January 4, 2021 | Joe Cicman, Caleb Ewald

  Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

• Report The Forrester Tech Tide™: Cloud Governance And Enablement Technologies, Q4 2020

  Fourteen Technologies That Underpin Cloud Governance And Enablement

  December 15, 2020 | Tracy Woo, Andras Cser

  Cloud governance is critical to firms' ability to drive growth, accelerate innovation, and provide flexibility at scale. To accelerate their performance in cloud, companies are evaluating and...

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  Webinar CMO Predictions 2021

  What The Best CMOs Will Do In 2021

  December 8, 2020 | Shar VanBoskirk

  Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of...

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  Webinar US Tech Market Outlook For 2021 After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  November 11, 2020 | Andrew Bartels

  The outcome of the US presidential and congressional elections on top of the pandemic recession will have a big impact on US tech budgets. Drawing on the latest data, this webinar provides...

• Report Now Tech: Cloud Cost Management And Optimization, Q4 2020

  Forrester's Overview Of 18 CCMO Providers

  November 10, 2020 | Tracy Woo

  You can use cloud cost management and optimization (CCMO) offerings to visualize your cloud costs, optimize resource usage, and better budget and forecast future spend. But to realize these...

• Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

  Benchmarks: The Enterprise Content Management Playbook

  November 6, 2020 | Cheryl McKinnon

  Benchmarks provide enterprise architecture (EA) professionals and their content management program peers with data to inform their roadmaps. Use this report to gauge how other organizations invest...

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  Webinar B2C Marketing Predictions 2021

  The Five Predictions B2C Marketers Must Have On Their Radar For 2021

  November 2, 2020 | Stephanie Liu, David Novitzky

  2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to...

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  Webinar Trim Tech Costs By Retiring, Replacing, Or Renegotiating Your SaaS App Portfolio

  September 15, 2020 | Duncan Jones, Ted Schadler

  You likely have hundreds of software-as-a-service (SaaS) apps, some critical and some just lying around. You can save money without compromising impact with a careful SaaS discovery, assessment,...

• Report Win Funding For Your Customer Service Project

  Business Case: The Contact Centers For Customer Service Playbook

  August 14, 2020 | Ian Jacobs, Kate Leggett

  In the age of the customer, customer service must be a cornerstone of a company's customer experience (CX) strategy. Customer service leaders must invest in modernizing their technology. Doing so...

• Report The Forrester Wave™: Supplier Risk And Performance Management Platforms, Q3 2020

  The 10 Providers That Matter Most And How They Stack Up

  July 28, 2020 | Duncan Jones

  In our 24-criterion evaluation of supplier risk and performance management (SRPM) providers, we identified the 10 most significant ones — Aravo Solutions, Avetta, Coupa Software, GEP, HICX...

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  Webinar Adjust Your I&O Tech Budgets In The Pandemic Recession

  July 22, 2020 | Glenn O'Donnell, Lauren Nelson

  Infrastructure and operations (I&O) professionals are tasked with reducing spend to help their firms weather the pandemic recession. In this webinar, we help I&O professionals understand...

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  Webinar Reducing Security Software Costs Through Effective Negotiations

  July 14, 2020 | Paul McKay, Sean Ryan, Mark Bartrick

  Security professionals procure large amounts of security software to secure their enterprises. The average organization has products from dozens of security vendors, all adding costs and...

• Report Now Tech: Customer Identity And Access Management (CIAM), Q2 2020

  Forrester's Overview Of 24 CIAM Providers

  June 24, 2020 | Andras Cser

  You can use CIAM solutions to register, profile, authenticate, and provide customers with self-service. CIAM solutions also serve and secure the identity aspects of marketing campaigns, customer...

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  Webinar Top Security Technologies To Watch, 2020

  June 23, 2020 | Merritt Maxim, Sandy Carielli, Andras Cser

  Forrester's security and risk (S&R) research team drew insight from client inquiries, research projects, and industry perspectives over the last six months to uncover the top eight security...

• Report Use Privileged Identity Management Pricing Insight For Buyer Advantage

  Understand Pricing Mechanics To Optimize Your PIM Procurement

  June 18, 2020 | Sean Ryan, Andras Cser

  Privileged identity management (PIM) solutions are a high-value security solution, but purchasing one can be complex. They offer many capabilities, with multiple pricing options, integrations, and...

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  Webinar Retailers: Where And How To Adjust Tech Budgets In The Pandemic Recession

  June 10, 2020 | Emily Pfeiffer, Andrew Bartels

  Retailers should tune their spending on tech to help them weather the pandemic recession. In this webinar, we help retailers understand how scenarios will play out and how to adjust as a...

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  Webinar Firms Need New Capabilities And Partners To Develop Their Financial Well-Being Strategy

  June 4, 2020 | Aurelie L'Hostis

  To remain competitive and drive growth, financial services firms need to pursue a value-based business model, putting customers’ financial well-being at the core of their strategy. Financial...

• Report The Cloud CX Value Map

  Use The CX Value Map To Measure Cloud Success Across Your Organization

  June 3, 2020 | Dave Bartoletti, Will McKeon-White

  As enterprises expand their cloud usage, infrastructure and operations (I&O) professionals are increasingly cloud intermediaries and must become better "vendors" of services for their internal...

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  Webinar How The COVID-19 Pandemic Will Stun Marketing Plans, Budgets, And Priorities

  June 1, 2020 | Tina Moffett, Shar VanBoskirk

  The world turned upside down for all of us in March 2020. And with COVID-19 still spreading, shutdowns expanding, unemployment rocketing, business spending contracting, and consumers staying at...

• Report Forrester Infographic: Understanding European Security Leader Spending Patterns, 2020

  European Security Leaders Adapt To Stagnating Security Budgets

  May 18, 2020 | Paul McKay

  Forrester surveyed 1,346 European security decision makers to understand how they plan to spend their budgets in 2020. This infographic summarizes security spending patterns and key takeaways from...

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  Webinar Where And How To Adjust Tech Budgets In The Pandemic Recession

  May 11, 2020 | Andrew Bartels, Bobby Cameron

  Most businesses and governments face the prospect of revenues dropping by 10%, 20%, 30%, or more. CIOs will come under unprecedented pressure to cut tech budgets. To help them, Forrester analysts...

• Report Supplier Value Management Software Supports Suppliers As Business Partners

  Our New Label For Buy-Side Apps Emphasizes Collaboration, Performance, Innovation, And Risk Management

  May 7, 2020 | Andrew Bartels, Duncan Jones

  Companies need software applications to manage their sourcing, contracting, purchasing, invoicing, and supplier management processes. To date, there has not been a standard label for these software...